SEO and SEM are essential in 2025, but they require adaptation to AI and a multichannel approach.

Search engine optimization (SEO) and search engine marketing (SEM) remain key pillars of digital strategies in 2025, although their success now depends on adapting to intelligence.

artificial and integration into multi-channel approaches.

Digital marketing analyses published around April 29 reaffirm the critical importance of SEO and SEM, but highlight the imperative need for adaptation. Far from being obsolete, SEO must evolve to align with AI-driven changes in search algorithms and how users interact with technology. SEM must also adjust to these changes and modifications to search results pages. Lead generation remains the top priority for most marketers, and both SEO and SEM are key tools for achieving this goal. However, expert advice is not to treat these channels in isolation, but rather to integrate them as a cornerstone within a broader digital strategy that includes email marketing and social media to maximize resilience and reach. The focus is no longer on static techniques, but rather on dynamic optimization informed by data and a holistic view of the journey.

of the client.

Follow us on our X La Verdad Noticias profile and stay up to date with the most important news of the day.