Fake Online Prize Scams Alert; PayPal Opens New Advertising Channels

As new opportunities emerge in the digital ecosystem, such as PayPal's advertising expansion, so do the risks, with a notable increase reported in fake prize scams targeting consumers.

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Authorities and experts are warning of an increase in fake prize scams in Spain, according to reports from April 29. Scammers are using more sophisticated tactics, such as document forgery and the creation of fraudulent websites, to convince victims they have won a large prize. They then request advance payments under the pretext of covering taxes or administrative fees, only to disappear with the money without delivering any prize. Users are advised to be wary of unexpected prize notifications, verify the legitimacy of the entity, and never make advance payments to receive supposed winnings. Meanwhile, in the area of ​​online monetization, PayPal launched its programmatic advertising platform today. While the primary objective is to generate revenue for PayPal, this advertising infrastructure could, in the future, open up indirect opportunities for publishers or partners to earn money by displaying these ads on their digital properties, similar to the model of existing advertising networks. However, the focus

The main focus of online marketing remains lead generation.

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