Meet the most valuable personal brand among Polish women. Its value has increased by 452 percent

Iga Świątek triumphs for the fifth time, but we don't mean sports competitions. The tennis player took first place in the ranking of 100 most valuable female personal brands in Poland according to Forbes Women and the Institute of Media Monitoring. Who else made it to the list?

Forbes Women and the Institute of Media Monitoring have been preparing a list of 100 most valuable women's personal brands in Poland for several years.

Wondering how to calculate the level of media visibility ? The authors of the list analyzed millions of publications in the media ( press , radio and television ) and the Internet . It sounds like a lot of work, but fortunately we can look at the effects of this analysis.

First, some good news: Women's personal brands continue to grow in strength . The total value of brands on the list increased from PLN 12.6 billion to PLN 13.1 billion . Interestingly, the top ten included seven women associated with sports. But who came first?

Okay, this isn't much of a surprise. For the fifth time in a row, Iga Świątek has topped the list.

- When Iga Świątek sensationally won on the Roland Garros courts in 2020, many saw this success as a one-time flash of the young tennis player. Today, no one has any doubts. She is not only a dominant figure in world tennis and an icon of Polish sport, but also one of the fastest growing personal brands in Poland - this is evidenced not only by titles and sports rankings, but also by hard business data - we read in Forbes .

The famous tennis player has reason to be proud. According to the authors of the ranking, the famous tennis player was mentioned in the media 342.1 thousand times in the last year. Her brand is worth as much as PLN 2.1 billion, and has increased by 452 percent in four years.

Iga Świątek / photo Shutterstock