This iconic bag has a chance to become the most fashionable accessory of fall 2025. Interest has increased by… 1000 percent

Once a must-have for celebrities and style icons, today – once again – an object of desire for fashion lovers. The Celine Phantom Bag is making a comeback and becoming one of the hottest trends.

When Phoebe Philo introduced the Phantom to Celine in 2011, few expected the distinctive, wide-winged silhouette to instantly become a symbol of the decade. Its oversized form and minimalism, combined with practicality, won her legions of fans – from Rihanna to the Olsen sisters to Gwyneth Paltrow . In the 2010s, it was hard to find an "it-bag" list without this item.

- The Phantom quickly became an iconic bag thanks to its timeless design and balanced simplicity - reminds Brie Welch, eBay stylist.

The Phantom owes its new life to Michael Rider , Celine's newly appointed creative director, who replaced Hedi Slimane. In his debut spring 2026 collection, shown in Paris just a month ago, he delved into the house's classics, reinterpreting the iconic bag.

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The new version features a more elongated silhouette and a distinctive zipper that forms a subtle arc resembling a smile. The result? Applause from the industry and immediate excitement among fans, who began hunting down archival copies even before the store premiere on September 19th.

- It's the perfect balance between nodding to the past and adapting to contemporary trends - emphasizes Welch.

The iconic Celine Phantom Bag / photo: Moliera 2 press materials

The revival is visible not only behind the scenes but also in sales figures. According to Anais Rivera of FASHIONPHILE in an interview with "The Zoe Report," searches for "Celine Phantom" jumped by a staggering 576% in the first week of July – right after the Paris debut of Rider's collection. Meanwhile, on the Rebag platform, interest increased by… 1,000%.

What usually happens gradually – from the first collectors to the general public – this time happened in a flash.

In a wave of revisiting iconic styles from years past, the Phantom is part of a broader phenomenon. Oversized bags are once again in the spotlight—just look at the popularity of the Hermès Birkin 35 or The Row's Margaux . At the same time, fashion is increasingly drawing on the aesthetics of the 2000s and early 2010s.

Although the new Phantom Bag won't debut until September, it's already a success. Just look at A$AP Rocky , who showed up with a black version on the streets of New York City.

ASAP Rocky with the new version of the Phantom Bag by Celine/Photo: Getty Images, Raymond Hall

One thing is certain: original Phantom s are rapidly increasing in price, and interest in them is growing by the day. So, if you're planning to join the elite ranks of this bag's owners, it's best to act quickly—before prices on the secondary market skyrocket.