Shocking research results on the use of AI in listed companies
- Today, the question is not whether to use AI or not. It is: how and where to use it and how to protect yourself against potential risks - said Grzegorz Zając from GSK during the EEC 2025 in Katowice .
- Research by the Polish Economic Institute shows that only 5% of all Polish enterprises have implemented AI.
- The situation is better in listed companies. 75% of companies in the SGH survey admitted that they were running at least pilots, 62% declared implementations.
According to the participants of the discussion " AI in practice: opportunities, advantages, risks ", which took place during the European Economic Congress, the issue of implementing artificial intelligence is no longer a matter of the future.
We need to talk about what we want to achieve with AI. What value to bring. What value of the business process will we optimize thanks to it - argued Mikołaj Wezdecki, vice president of the management board of LPP. Other panelists pointed out that companies often experiment with AI, but few achieve actual business value - projects stop at the IT or pilot stage.
As Dawid Osiecki, Managing Director of GSK, leader of the Data &AI practice in Poland, noted:
Successful AI implementations must be tailored to the customerPhone chat has little to do with implementing AI commercially in companies.
Mikołaj Wezdecki boasted about AI implementations that actually improved the company's results. LPP uses a chatbot called "Robert" in customer service, which speaks 25 languages . AI is also used to find potential locations for new stores. - If it weren't for this spot, we would be taking a much greater risk - said the manager.
Krzysztof Gerlach, Managing Director for Corporate Clients and Financial Markets at mBank, pointed out that banking processes are being redesigned to use AI.
Jarosław Królewski, the founder of Synerise, argued that all companies face a "decade of experimentation and searching for identity ". - These models will become very similar to each other, so as organizations we must look for distinguishing features through our culture, through the cooperation of both technology and people - he said and added:
Companies need to learn to discover talent.
Experts emphasized that implementation goals (so-called use cases) must be precisely defined, and not just testing for the sake of testing. As Dr. Dominika Bosek-Rak from the Department of Management Theory at the Warsaw School of Economics noted, it is often the employees themselves who start testing AI. She also shared the results of the analysis that her university conducted in listed companies.
It turned out that all of them are interested in AI and are analyzing the potential for implementation. - 75% of companies are conducting pilots, while 62% declared that they have at least one implementation. At the same time, only one third of listed companies see the potential to reduce costs or increase revenues in connection with the implementation of AI - said Bosek-Rak, adding that as many as 86% of companies do not prohibit employees from using external AI tools. At the same time, 58% do not see the need to create rules for the ethical use of AI in their companies. - This is shocking, considering the fact that they allow their employees to use these tools widely - the researcher concluded.
According to the panelists, in the future AI will be a support, not competition for humans , and companies must build differentiators around organizational culture and the ability to collaborate with technology.
wnp.pl
