'Longevity Clubs' Attract Billionaires: Time Has Become the New Luxury Good

Luxury is not always measured by the square footage of a villa or the number of horsepower under the hood. More and more often, its synonym is… time. Longevity is not only an ambition today, but also a lifestyle – available to only a select few.

In an era where "wellness" has become the religion of modern societies, a new temple has emerged – longevity clubs . Exclusive, not available to everyone, but offering something that cannot be bought in any boutique: more years in health . Here, taking care of yourself is not an obligation, but a lifestyle. It is also a way of communicating status – because what is prestige if not an investment in yourself at the highest level?

In the world’s largest cities, from New York to Los Angeles, places have emerged where the future has already arrived. Continuum Club is one of the most technologically advanced examples of this trend. A monthly subscription of $10,000 gives members access to AI-designed health plans, full biomedical analysis, hyperbaric oxygen chambers, intravenous vitamin therapies and regenerative massages, all designed to optimize every cell in the body—with surgical precision.

Even more elite is R360 – a club for those who have already achieved everything, including a fortune exceeding $100 million. It has only 500 members in the US and 500 worldwide. In exchange for membership, they receive access to the best doctors, groundbreaking therapies and science fiction diagnostics. It is more than a medical concierge – it is a personal team dedicated to ensuring that you live a long, healthy and as painless life as possible.

A slightly more open – though still exclusive – concept is Upgrade Labs , created by Dave Asprey , known as the “father of biohacking”. This is a place where technology meets biology, and neurofeedback or muscle electrostimulation are just the beginning of an adventure with the future. Customers are no longer interested in just the gym – they are interested in personalizing health at the molecular level.

But it’s not just about adding years to your life. The goal is to add life to those years—in the best possible way. Longevity clubs function like modern-day initiate lodges. They’re closed, selective, and offer something you can’t Google or test in the comfort of your own home.

Today, membership in such a place is more than a luxury – it is a declaration: I am here to live my life to the fullest as long as possible. Science, technology and top-notch healthcare are becoming an integral part of a lifestyle in which biological age may have less and less to do with date of birth.