We now listen to music... with our eyes. The biggest stars quickly adopted the new trend

In times when sound alone is no longer enough, artists like Miley Cyrus and The Weeknd prefer to create multimedia gems rather than regular music albums.

How do we listen to music these days? From Spotify playlists, or even while scrolling through Instagram and TikTok ...

Artists know that they won't conquer markets with songs alone, so they reach for means that are on the one hand revolutionary, on the other... well-known. The Weeknd and Miley Cyrus don't announce new albums, but... Movies in which image and fashion are an integral part of the music.

But as is often the case in music, it turns out that the Beatles were first. In 1966, the Big Four from Liverpool introduced the world to the animated film "Yellow Submarine" .

Fragment of the poster for the film Yellow Submarine / photo: promotional materials

But it seems that Beyoncé raised the bar in 2016 with the release of the visual album "Lemonade." What made this work stand out? Each song had a music video , creating separate chapters in a story about emotion , transformation , and strength . For a long time, that was all anyone talked about.

Cover of the album Lemonade by Beyonce / photo: promotional materials

It’s no surprise then that Ms. Knowles-Carter’s path was soon followed by other artists, such as Kendrick Lamar and FKA twigs , who decided to create projects that were more cinematic than musical. Now The Weeknd and Miley Cyrus are joining that group. Both are betting on full, coherent worlds that the viewer must experience, not just watch.

It's time for another throwback, and The Weeknd and Miley Cyrus , whose films have hit the big screen, have taken care of that.

Directed by Trey Edward Shults , Hurry Up Tomorrow is a story The Weeknd created about Abel , the musician's alter ego. He is joined on screen by Jenna Ortega and Barry Keoghan . The film, which premiered in late May, presents two different worlds: one theatrical and spectacular , the other raw and intimate . It's all based on the star's album of the same name.

Hurry Up Tomorrow movie promotional poster / photo: promotional materials

Miley Cyrus' "Something Beautiful" is billed as a pop opera and autobiographical story in which fashion plays a key role. Each styling is meant to build the atmosphere of the production, and the creators announce that it is not an album... It is a work to be watched from beginning to end, like a visual diary. Premiere coming soon, on June 27!

Poster promoting the film Something Beautiful / photo: promotional materials

Although I am someone who values ​​music as much as anything else, I understand the need to create this type of production. Today's audience needs "something more" to keep their attention, and the combination of music , fashion , and image creates a multi-sensory experience that builds a stronger bond with fans and... Let's face it, it sells well.