Zaragoza will host the VI Turespaña Convention in 2026.

The Spanish Tourism Institute (Turespaña), an autonomous body dependent on the Ministry of Industry and Tourism, has selected the city of Zaragoza as the next venue for the VI Turespaña Convention , to be held in October 2026. The Aragonese capital will take over from Cáceres , which will host the V Convention from 7 to 9 October 2025 at its Congress and Exhibition Centre.

The proposal, which was presented by Zaragoza Tourism (Zaragoza City Council), has the support of the entire tourism sector in the Aragonese city and has been considered by Turespaña as "solid and complete" for hosting an event that is destined to enhance and strengthen Spain's leadership in the tourism sector .

This selection is aligned with the objectives of Turespaña's Strategic Marketing Plan, which includes promoting nature and inland destinations . Furthermore, the Aragonese city's bid is a commitment to sustainability , including calculating the event's carbon footprint and planting a "6th Turespaña Convention Forest." The official presentation of Zaragoza as the host city will take place during the closing ceremony of the 5th Turespaña Convention in 2025 in Cáceres.

Turespaña Convention

The Turespaña Convention is an annual event conceived as a channel and forum for the exchange of information and for joint reflection within the Spanish tourism sector regarding the strategic objectives of this agency of the Ministry of Industry and Tourism, with the aim of sharing market intelligence and aligning international tourism marketing planning with the various Spanish tourist destinations, as well as with the corporate tourism sector.

The Convention's objectives include creating a space for meeting, collaboration, and planning between Turespaña and its tourism departments and Spanish tourist destinations; exchanging best practices from the public and private tourism sectors; strengthening collaboration mechanisms for tourism marketing planning; and publicizing trends and initiatives from the private tourism sector that can support the development of initiatives implemented within the scope of the powers assigned to each administration.