Tech giants worth trillions of dollars: These are the most valuable brands in the world
The value of the 100 most expensive IT brands in the world has reached USD 3.2 trillion, of which as much as USD 2.5 trillion is attributable to 44 companies from the United States, according to the annual report by Brand Finance.
On this list, which has been compiled over several years , Apple took first place for another year in a row , with its value growing by 11% to $574 billion.
This result is due to the fact that 80% of consumers worldwide know the brand, and an additional 45% of them would like to own products with the logo depicting a bitten apple.
Second is Microsoft with an increase of 35% to $461 billion, followed by Google (+24%) with a valuation of $413 billion.
Next is Amazon (+15%) with a valuation of USD 356 billion , while fifth place was taken by the Chinese brand Douyin/TikTok (+26%) with USD 106 billion.
Next in line are Facebook with a valuation of $91.5 billion, South Korean Samsung ($89.4 billion) and Nvidia, which grew by almost 100 percent year-on-year to $88 billion.
The top ten is rounded out by Instagram with $80 billion and Oracle with $57.4 billion. These figures show how dominant the US-based technology companies are.
Journalist, graduate of political science at the Faculty of Law and Administration of the Jagiellonian University. Associated with the media for over 40 years. After graduating in 1982, he worked in the editorial offices of "Gazeta Krakowska" and "Kurier Polski". Member of the editorial team of "Przegląd Techniczny". He published texts in "Student", "Przekrój", "Życie Literackie". Since the economic and political changes, for over 20 years associated with the Reuters agency as a correspondent in Krakow. For the next three years, he conducted practical classes with students at the Institute of Journalism, Media and Social Communication of the Jagiellonian University. Since December 2021, he has joined the PTWP Group and works on the WNP.PL portal. His main professional interests are economics and politics at the global level and the participation of Polish business in this, especially companies listed on the Warsaw Stock Exchange. Winner of the "Ostrego Pióra" award, granted for "spreading economic education" by the BCC, as well as the Golden Pear - a journalistic award of the Małopolska Branch of the Association of Journalists of the Republic of Poland.
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