Summer in a camper: nature, relaxation, and sustainability

65% of campers have already planned summer holidays. With a survey questionnaire, the Camper Show sheds light on summer preferences of Italians who love campers and the trends of 2025 compared to 2024. Then he gives an appointment at the Fair in Parma (from 13th to 21st September 2025), where the 16th edition will be held. 46.56% of the survey participants declared that the favorite destination for the summer is an Italian beach and the excursions; 15.87% expressed a strong interest in small villages, slow and authentic days; 14.29% choose the mountains and adrenaline-filled adventures. Internationally Northern Europe is the reference destination for those who dream longer journeys. The new trend: longer holidays spread across the country Summer. Rest, flavors, and adventures on the road. will characterize the summer holidays: 35% choose relaxation, the 28% of tastings of typical products and research reaches 37% in a camper of authentic traditions, distant minor places from overtourism. It also emerges that what makes travel unique summer are the authentic landscapes (65%) and the freedom of explore (35%). Travel month preferences are distributed equally: after June (21.69%) and July (22.22%), 24.87% chooses August and 26.46% September, a figure that underlines this new trend towards deseasonalization within the summer period. The data regarding travel companions has been confirmed. the family (58.20%) or the partner (38.62%); an increase compared to to 2024 and always for the summer period, the presence of friends four-legged friends in their adventures (16.40%). Those who use the camper tends to make trips of two weeks or more and expresses the desire to get to know people and places slowly and relaxed, and chooses to stay both in rest areas and in campsites. The average budget is between 500 and 1000 euros per person. In the comparison between the current year and the previous one, it emerged a dominant preference for the sea, as well as growing desire to discover villages and Northern Europe. The duration of the journey also increases as the tendency to distribute the trips over all the months of the summer period. And outdoor tourism is certainly one of the most popular proposals interest for Italian and international travellers, thanks to the variety that the Italian territory offers, between walks, Cycle paths and digital detox. The concept of tourism is changing. more and more people like slow travel and something different from mass tourism. The Slow Living Observatory of ScuolaZoo has highlighted among the young people (for 89%) the main need is to be able to stop, read a book, relax, and 82% feel the need of a digital detox without social media or notifications. Physical activity, nature and silence, sunsets, yoga, every moment is to be lived with slowness. Change the desire and quality of experience, the search of sustainability and nature, authenticity of the travel experience.