The Physics of Love with Vincenzo Schettini in the balance between Rai and Mediaset. Behind the scenes

It was April 2024 when La fisica dell'amore debuted on Rai2's late night, the program directed and hosted by Professor Vincenzo Schettini that was so successful on the web and that managed to bring his enthusiasm and expertise to everyone's reach even on the small screen. The program rode the swing of ratings based on its placement and the more or less conspicuous traction that preceded it.

But ratings aside, this, in addition to being a program of true public service , has managed to transfer its characteristics to generalist TV, thanks also of course to the popularity in the virtual world of social media and the web of its host. For this reason, La fisica dell'amore has been a program that has been able, more than any other, to bring a lot of young audiences to the small screen. So the television market looks favorably on this program.

In fact, there have been expressions of interest from Mediaset for the program and its host, to position La fisica dell'amore , revised, expanded and corrected perhaps for prime time on Italia 1. As soon as this rumor spread, Rai immediately went on the counterattack, given that public television does not want to lose its program and host along with its targeted audience.

We have therefore arrived at a hypothesis (budget permitting) of a new cycle of The Physics of Love next autumn, perhaps in the second evening of Tuesday on Rai2 after the new series of Belve . Which would be followed by a new cycle in the spring, always at the end of the blockbuster by Francesca Fagnani .

As is known, it has been decided to stop many late nights for the fall, but not all of them. Porta a porta , the Tg1 Specials , as well as the programs of Eleonora Daniele and Francesco Giorgino have been confirmed. To these could therefore also be added La fisica dell'amore on which, prime time entertainment, it would like to bet further, as mentioned purse strings permitting. Decisions will be made in the next few days, we wait to announce the final placement of this program.

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