San. B Sound, the curtain rises. Ghali and Sfera Ebbasta arrive.

The countdown is over. From Friday to Sunday, Nelson Mandela Park will once again transform into an arena of great music with San. B Sound, the festival that brings some of the most influential voices on the Italian urban and pop scene to San Benedetto del Tronto (Ascoli Piceno). The lineup includes Ghali (starting Friday), Sfera Ebbasta (August 30th) at 9 pm, and Bobolandia on the 31st, starting at 12 pm. This is an unmissable event for live music lovers, in a spacious, green space designed to accommodate large audiences. The show kicks off on Friday, when Ghali's summer of live performances draws to a close: the curtain will fall on his Summer Tour 2025 at San B. Sound, produced by Vivo Concerti. The tour has seen the artist grace the stages of Italy's most important music festivals, translating his poetic imagination and mix of languages, influences, and aesthetics into music and live energy.

Following the success of last winter's arena tour, Ghali marked his live return with the songs that have made him one of the most iconic artists of his generation, including his latest single, "Chill," a veritable anthem designed to usher in a new era of lightheartedness. Accompanying the artist's summer is the video for the song: shot entirely on film, the "Chill" video combines the textured aesthetics of analog cinema with digital innovation. Ghali traverses surreal and symbolic settings, amidst eccentric characters and situations bordering on the grotesque, in a visual journey that becomes a metaphor for contemporary society: a chaotic and layered flux, where meaning is sought between dream, fashion, and urban reality.

Sfera Ebbasta will perform at San Benedetto on Saturday the 30th. The Trap King, with 230 platinum and 32 gold records to his name, will take the stage at the Nelson Mandela Arena to retrace his musical journey with his audience, from his origins to global fame, including his return to the mainstream with his latest album, X2VR, which has already earned him a quintuple platinum record. The grand finale will be Bobolandia: Sunday, August 31st, from 12:00 p.m., a free event at the Nelson Mandela. It will be a great time with an undeniably successful format, sure to draw a large audience for a great party. The 2024 edition of the festival concluded with a concert by Irama.