Making a company profitable: 3 common mistakes and 4 basic tips

Many startups focus primarily on growth in their early years. Product development and customer and investor acquisition are paramount. Profitability is often seen as a kind of "future goal." However, especially during the growth phase, a clear view of one's own cost structure and margins is essential. Startups can only scale successfully if they understand which products or services truly generate profit.

Here, Rebecca Troch, financial expert and virtual CFO with more than 20 years of experience, explains what you need to consider when calculating costs and margins and the three mistakes startups often make: