Many Luxury Hotel Brands Have Lost Their Way

Luxury hospitality is pricing itself into a corner. Room rates have rocketed past $1,000 per night at top properties, but the guest experience hasn't evolved to match, creating a dangerous value gap that threatens the sector's record-breaking run.

Wild Origins founder Neil Jacobs— the former CEO who built Six Senses into a wellness hospitality powerhouse — and Alexandra Walterspiel, who oversees Sensei's expansion in high-end wellness resorts as the brand's president and CEO, delivered a stark assessment on Wednesday at the Skift Global Forum in New York.

They argued that the future lies in specificity, emotionally intelligent service, and wellness that prioritizes substance over spectacle.

A Sameness Problem

Jacobs and Walterspie