TAG Heuer Drops Deadliest Monaco Watch… Ever

TAG Heuer has never been shy about pushing boundaries, but the new Monaco Split-Seconds Chronograph is something else entirely. Unveiled to coincide with the brand’s return as official title sponsor of the Formula 1 TAG Heuer Grand Prix de Monaco 2025, this release doesn’t just mark a comeback, it redefines what a Monaco can be.

Crafted from TH-Titanium, a proprietary in-house alloy subjected to a high-temperature process, the case emerges with a rugged, textured finish that looks more Formula 1 prototype than luxury wristwatch. It’s raw, it’s radical, and it’s a reminder that this isn’t just a design exercise, it’s a technical statement.

Inside, the ultra-light Calibre TH81-00 powers a rattrapante (split-seconds) chronograph complication, the pinnacle of motorsport timing precision.

The most striking visual cue? Vibrant yellow accents on the chronograph hand and subdials. Not just any yellow aka “DMARGE Yellow”. Punchy, bold, and unmistakably fast, it threads through the watch like a pit-lane streak, adding another layer of high-octane attitude.

Paired with hand-painted racing stripes, a chequered-flag rotor and a hand-stitched calfskin strap, this Monaco is a collector’s dream and a motorsport fanatic’s trophy.

The Split-Seconds Chronograph headlines a trio of Monaco releases timed perfectly with this year’s Monaco GP.

Also in the grid: the Monaco Chronograph x Gulf, a vibrant nod to Steve McQueen and Le Mans, and the Monaco Chronograph Stopwatch, a vintage revival inspired by Heuer’s 60s and 70s dashboard timers. Together, they map out TAG’s vision for the future: fast, functional, and fiercely design-led.

If retro-inspired styling isn’t your thing, TAG Heuer’s new Monaco Split-Seconds Chronograph comes with enough firepower to silence the purists. This isn’t just a Monaco; it’s a technical flex.

Crafted from TH-Titanium a proprietary titanium alloy developed entirely in-house at the TAG Heuer Institute this case isn’t just light, it’s visually wild. The material undergoes a high-temperature treatment that produces a camo-like, mottled finish, making each case slightly different and completely arresting. Think stealth fighter meets motorsport sculpture.

The movement inside is just as serious. The Calibre TH81-00, a rattrapante chronograph running at 36,000 vibrations per hour, is also made from titanium and treated with black DLC for a technical, modern edge. Despite all that machinery, the watch tips the scales at just 86 grams in total—including strap and buckle. The movement alone weighs only 30 grams.

Lime green flourishes across the skeletonized dial scream speed and split-second accuracy, and with a 65-hour power reserve, this is a Monaco that goes the distance. All that precision and innovation?

Yours for tidy CHF 145,000 / AUD 272,000. But let’s be honest, it’s less of a watch and more of an investment.

While pundits have their money on Charles Leclerc claiming another home victory or Max Verstappen defending getting his third win of the season. Our hopes are it’s going to be Mr. Oscar Piastri. Let’s gooooo, Oscar.

As the official title sponsor of the Monaco Grand Prix and a brand that’s owned Monaco since the 1960s, their presence in the paddock is more than symbolic, it’s essential.