All About Labubu: Where to Buy Them, How to Style Them & More

If the weirdly endearing Labubu just popped up on your social media feeds, you’re not alone. But Labubus have been on a steady rise to fashion fame for a while now, evolving from a collector’s item into an in-demand style accessory.

These little monsters are popping up all over the place, but you’ll often see them latched onto the straps and zippers of bags. They’re leveling up street style, and like sneakers, becoming just as coveted. They’re sold out online, hard to come across in stores, and going for much higher prices on resale sites. And beware of fakes, nicknamed Lafufus.

Below, we’ve compiled everything you need to know about the beloved Labubu, including where to get them, how to style them, and why we’re so engrossed in them.

Beijing-based retailer POP MART specializes in adorable collectible trinkets sold in mystery boxes, so you never quite know exactly what color, prop, or pose you’re going to get. You can, however, pick what character you would like, and Labubu is one of the adorable critters in POP MART’s The Monsters line.

Shaped like a bunny and covered in a soft fleece, the Labubu is an absolute cutie, save for its biggest charm: its mischievous face. With big glossy eyes and a small button nose, the beloved character’s grin is accented by sharp triangle-shaped teeth, reminding us that a Labubu is technically a monster albeit a lovable one.

Labubus come as both home decor and key chains. The latter has become a coveted find in the fashion world as more and more opt to attach one to their designer bags as well as belt loops.

The Labubu boom started in Asia and quickly gained popularity worldwide thanks to celebs bringing them across the globe. BLACKPINK’s Lisa brought Labubu its first wave of fame a little over a year ago when she put a Labubu dressed like a farmer on her bag. Later, when Lisa declared her love for Labubu in an interview with Teen Vogue, her White Lotus co-star Tayme Thapthimthong said, “You made that blow up.”