14 Beauty Trends to Try Out for Fall 2025: Tired Makeup, Grunge Glam, & More

Blend your eyeshadow with a thicker, fluffier brush to diffuse the edges and blur your lipstick with a finger or small brush instead of using a liner. Opt for a healthy dose of a matte blush on the tops of your cheeks and blend into your contour. “For Black beauty specifically, it’s about making sure the matte finishes don’t feel dull or drying but look plush and rich,” George adds, recommending deep corals, brick reds and especially plums for those with deeper skin tones.

Matte isn't your thing? Don't worry about it. Glass skin cheeks are also a major trend this season. Melissa Hernandez, who did Mikey Madison's Oscars 2025 look, says, “A beauty trend I expect to go viral this season is glass skin cheeks. This ultra-dewy, natural flush was everywhere at Paris Fashion Week, especially on the runways of Chloé and Victoria Beckham. Models looked fresh-faced, as if they had just stepped out of a facial, with plump, hydrated cheeks catching the light in all the right places.” To get the look without buying a brand new blush, Hernandez suggests “mixing a pinch of Aquaphor Healing Ointment with liquid blush or bronzer. It adds a glossy, plumped effect without looking greasy, leaving the skin healthy, hydrated, and effortlessly glowy.”

Just like lip combos, blush combos are having their moment. Largely influenced by Sabrina Carpenter, creating a custom concoction of blush is a fun way to experiment with makeup in 2025. Not only does it add dimension to the look, which looks great on camera, but it can also make your look unique. But don’t stop at just mixing blushes together. Up the ante by combining it with your highlighter, too.

Pale lipsticks have been trending, from muted pinks to milk tea hues. “This fall, I expect to see the return of the nude lip,” celebrity makeup artist Kelly Zhang tells Teen Vogue. “It’s versatile, timeless, and works beautifully with the richer tones and layered textures we see in fall fashion.” She suggests a pick like the “Kelly Zhang Signature Matte Lipstick in Burlesque — a universally flattering nude that compliments most skin tones. It’s the kind of shade that instantly polishes a look, whether you’re keeping it minimal for the day or pairing it with a smoky eye at night.”

You can also turn to Pantone's color of the year, mocha mousse. Makeup artist Natalie Dresher says, “Mocha mousse might be an unexpected but great option for a lipstick shade because it is a cool-toned nude or brown, depending on your skin tone. Cool-toned lipsticks make the teeth look brighter and whiter and are generally more flattering than warm tones on the lips. The mocha mousse color is neutral, which also makes it easy to pair with a dark smokey eye or a pop of color on the eyes — making it a shade you’ll wear often.”

According to Pinterest Predicts 2025, we’re getting all dolled up this year. Good thing we had a lot of practice. Cloud skin was the first hint that this trend was on the horizon as we swapped our glowy glossy bases for a matte finish that glowed from within instead. Then, Douyin makeup’s doll-like finish, achieved with a good helping of glitter and long clustered eyelashes, went viral. And, finally, Barbie and the Bratz resurgence sealed our fate. The attitude of the trend, which makeup artist Gabriel Barse says “taps into the desire to embody a heightened version of oneself—a ‘living doll’ ideal—without veering into unnatural extremes,” makes it fun to keep experimenting with, as you find the routine that makes you feel your cutest. Don’t know where to start? Influencer Daus Mendoza has it down: “I love adding more blush or adding white gel liner to my water line and a touch of mascara on my lower lashes to give me that doll-like finish.” Barse also recommends fluttery eyelashes and soft, gradient lips.

Another way to get that doll-like look is to focus on your eyelashes, building length on the outer corners. However, this is a style that lends itself to all sorts of looks, even if doll makeup isn't your thing. “The tapered lash trend is popular this year because everyone wants defined lashes, and it allows for a natural look, where length can show through,” says Armani Beauty makeup artist Carolina Gonzalez, who has worked on Sabrina Carpenter, Gigi Hadid, and other celebs. She suggests reaching for the new Armani Beauty mascara for that effortless touch, “As much as you build on it, Vertigo Lift Mascara still holds that tapered look because it mimics the natural lash hair and lash hairs are all tapered naturally.”

As Barse says, “think Marie Antoinette meets modern glam—rosy cheeks, soft-focus contours, and delicate accents around the eyes and lips” when you see Rococo on Pinterest’s report. Inspired by the mid 1700s, this trend slowly but surely made its way to the forefront as trends like soft thin eyebrows, heavy blush and pastel eyeshadows gained popularity over the years. Take inspo from TWICE’s Nayeon, and get a phone case to match!

Burgundy isn’t going anywhere just yet. The color has taken over our wardrobes, hair and nails, and now, it’s time to start incorporating it into your makeup too. Per Pinterest’s report, cherry is going to be one of the hottest colors of the year, and it seems like that’s already shaping to be true for the beauty world. Fronted by Olivia Rodrigo, Lancôme just dropped a new shade of the L’Absolu Rouge Drama Matte lipstick called plum addiction, proving that statement hues like dark purplish reds are making a comeback.

Zhang suggests fall is the perfect time to experiment with textures. One she recommends is soft metallic eyeshadow.