Inspiring call from Siveno and the Turkish Breast Foundation: #touchlife

Siveno organized an event themed "Touch Life" to highlight the importance of protecting breast health and early diagnosis. Moderated by Ceyda Düvenci, the event focused on breast health, the importance of early diagnosis, the role of ingredient awareness and 100% natural products in personal care, the power of sustainable and healthy living, and the effects of regular exercise on the body.
Siveno is resolutely continuing its collaboration with the Turkish Breast Foundation (MEVA) to raise women's health awareness. This meaningful solidarity, which has continued since 2021, has been further expanded with the #touchlife campaign as part of Breast Cancer Awareness Month (October 1-31). Announced at a special event held on October 14th at the Kemer Country Club Forest House, nestled in the natural beauty of Istanbul, the campaign aims to raise public awareness about the vital importance of protecting breast health and early diagnosis.
İdil Karhan from the Siveno Marketing team explained that the campaign's starting point was to call on women to "touch yourself, your loved ones, and life itself." At the heart of the campaign is a question often forgotten by women in the hustle and bustle of daily life: "How am I?" This simple yet profound question inspires women to reconnect with their bodies and emotions. At Siveno, we believe it's important for women to take care of their own health at every moment of life, without neglecting themselves.
A special event organized as part of the #touchlife campaign brought together women of diverse ages and backgrounds in Istanbul's natural setting. Participants explored both the physical and emotional meanings of "touching yourself," sharing inspiring insights on awareness, self-love, and female solidarity. Moderated by Ceyda Düvenci, the discussions comprehensively addressed the importance of breast health and early diagnosis, raising awareness of ingredients in personal care, the role of 100% natural products, the power of sustainable and healthy living, and the effects of regular exercise on the body.
KARHAN: SIVENO TOUCHES LIVES WITH AWARENESSİdil Karhan from the Siveno Marketing team said the following about the event:
We organized this event to raise awareness about breast health and spread it to everyone. It was both impressive and informative. I'm 30 years old, but I've already started my necessary checkups. The Chairman and members of the Turkish Breast Foundation Board of Directors shared valuable information at the event. We learned from experts that regular checkups are important starting at age 35, and that those in at-risk groups should start this process earlier with a doctor's recommendation. At Siveno, we only produce 100% certified natural products and share our commitment to naturalness and trust. Our roll-ons have a formula that only prevents bad odor without hindering the body's natural sweating process. This stance, which values both human health and nature, has been prevalent across our entire product family since day one. Our collaboration with the Turkish Breast Foundation was born precisely from this shared understanding.
DUVENCI: USE 100 PERCENT NATURAL PRODUCTSSpeaking at the event, Ceyda Düvenci said, “October is breast cancer awareness month. In this sense, being here with a product that I use at home and also highlighting breast cancer awareness means a lot to me. Because Siveno is an environmentally friendly, 100% natural certified brand that I use with confidence. Today, when we said 'Touch Life,' we touched on many important points like touch yourself, get your examinations, and get your mammograms. Esteemed experts shared invaluable information in their fields. It was a day where I corrected some misinformation that I thought was true. We reemphasized that breast cancer can now be seen at earlier ages, that early diagnosis is vital, and that regular ultrasound and mammography checkups after a certain age are a must. In this sense, it is very valuable that both environmentally and skin-friendly products and brands raise awareness about human health and organize meaningful events like this. Our guest list consisted of very special names; we were with very influential people in their fields. In fact, today we are saying: “October is breast cancer awareness month; "Do not neglect yourself, have regular check-ups and choose products with clean ingredients for both yourself and nature," he said.
Expert speakers also highlighted the importance of early diagnosis of breast cancer, the impact of lifestyle and proper care habits on health, the importance of avoiding synthetic ingredients, and the contribution of regular exercise to body awareness. Siveno continues its support for the Turkish Breast Foundation throughout the year, aiming to empower women to embrace their own health and lives with love through this campaign.
Cumhuriyet