Lula signs the decree on TV 3.0 this Wednesday; understand the changes and learn about the new technology

President Luiz Inácio Lula da Silva (Workers' Party) signed the decree regulatingTV 3.0 on Wednesday, the 27th. The new technology promises to "revolutionize" the way Brazilians watch broadcast television, according to the government. The launch was originally scheduled for Tuesday, the 19th, but the ceremony was canceled the day before and postponed until Wednesday. The ceremony is scheduled to begin at 11:00 AM.
Dubbed the "TV of the future," the technology , also known as DTV+, will integrate internet services with traditional television's sound and image transmission, all free of charge. "With greater interactivity, sound quality, superior image quality, and greater internet integration, the new system modernizes the sector and places the country at the forefront of global broadcasting," the Planalto Palace emphasized.
According to industry experts, the new technology will enable real-time voting, emergency alerts, personalized content, remote purchasing, and digital public services. Traditional open channels will be available, but no longer in a list, but through app-like icons.
Initially, it is expected that part of the Brazilian population will already have access to TV 3.0 during the 2026 World Cup broadcasts. The preparatory phase begins this year, and the migration will be phased in. First, the service should reach major capital cities. The process is expected to take between 10 and 15 years to complete, according to government estimates.
New television sets will come from the factory with this technology built in. For existing sets, a converter box will be included. Amid speculation about the price of the sets (expected to be around R$400), the Ministry of Communications reported that the forecasts are "premature" and that prices are expected to fall progressively, given market developments.
"No citizen will need to change their TV immediately. The implementation will occur gradually, following a structured national schedule. It will be similar to the successful transition from analog to digital signals," the Ministry emphasized in a statement.
According to the government, Brazil will be the first country in Latin America and among the BRICS to implement TV 3.0. Details about the technology will be presented at the decree signing ceremony this Wednesday.
(With information from Agência Brasil)
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