Alta Is the Smart Closet We Were Promised in <i>Clueless</i>
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In 1995, Clueless gave us a glimpse of fashion’s future—a digital closet that could magically pick an outfit for you to wear with just a few taps and swipes. Fast-forward to 2025, and somehow...we’re still rifling through wrinkled piles of “nothing to wear.” Well, that chapter of our lives is finally coming to an end, thanks to Alta. The AI-powered closet app, founded by Jenny Wang, is bringing our Cher Horowitz-inspired dreams to life (minus the wardrobe meltdowns).
Alta makes it incredibly easy to create a digital archive of your wardrobe, complete with outfit-planning tools. You can upload your own photos or pull images straight from the internet to build a catalog of every item you own—and no need to worry if you happen to stumble upon some bad lighting: Alta automatically enhances your photos, so even your most lived-in tee looks fit to appear in fashion magazine. Even better? You can tag items you’ve worn already—perfect for weeding out those pieces that never see the light of day. With the cost-per-wear feature, you can see which pieces are earning their keep and which deserve a second chance on The RealReal or Depop.
But it’s not just about the clothes. Add in your go-to lipsticks, signature scents, and beauty must-haves to plan complete looks, down to the final swipe of gloss. And the capabilities go beyond simply archiving everything. Backed by the CFDA, Alta is like having your own personal stylist on speed dial—one trained by real industry pros like Meredith Koop (yes, Michelle Obama’s stylist). That means less frantic shopping and more thoughtful styling.
One of Alta’s smartest features? The digital avatar. With a few taps, you can style outfits on your own virtual body and test out how new pieces might pair with what you already own. Think of it as your fashion-savvy, judgment-free twin. All you have to do is download Alta in Apple’s App Store or on Google Play to start curating looks—and make sure every purchase earns a spot on your wear-it-again list.
elle
