Race raises funds for philanthropic breast cancer hospital

The IBCC Oncology will hold the 62nd edition of the Breast Cancer Run and Walk on October 12 (Sunday) in Ibirapuera Park, in the south of São Paulo. This is one of the most traditional street races on the city's calendar. The event will feature 3.5 km (walking) and 5 km (running) and 10 km (running) races, with an expected draw of 15,000 participants.

According to the National Cancer Institute (INCA), breast cancer is the most common type of cancer in women; however, when diagnosed early, it has a 95% cure rate. The race is part of the "Breast Cancer in Fashion's Target" campaign, which aims to raise awareness about the disease and raise funds for the treatment of patients receiving care through the Unified Health System (SUS).

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"The event creates a sense of community around the cause. By bringing together diverse people to spread breast cancer awareness, the event promotes the exchange of experiences, emotional support, and a stronger sense of community. The energy and engagement of the participants demonstrate the strength of unity in support of such an important cause," comments Jefferson Verçosa, general manager of IBCC Oncologia.

The funds raised will be donated to IBCC Oncologia, a philanthropic hospital located in Mooca, a leading provider of breast cancer treatment through the Unified Health System (SUS). With the campaign's support, the hospital performs approximately 420 surgeries, 1,500 mammograms, and over 8,000 consultations per month, primarily benefiting women in the public health system.

Sport, awareness and solidarity

This year's Breast Cancer Run and Walk will reflect the journey of those facing cancer, with five symbolic moments represented by colors and the words: Gratitude, Resilience, Overcoming, Persistence and Grit.

In addition to the activities along the route, special activations were planned, such as a tent with a sticker sheet, with each word of the 5 moments, also including preparation, warm-up and relaxation activities.

"The campaign has a multifaceted impact, from raising awareness about breast cancer and raising funds to strengthening the community around the issue, engaging people to make this topic part of their daily routine when it comes to health," says Verçosa.

How to participate?

This year, the race offers two registration kit options: the Athlete Kit, which includes a sports shirt, race number, eco-friendly bag, and post-race medal; and the Premium Kit, which includes all the components of the Athlete Kit and a pair of personalized socks. Registration is now open and can be completed by clicking here. Registration fees for the fourth batch start at R$134.90.

Kit Collection

This year, kits will be collected at the Drastosa Pinheiros Store, at Rua dos Pinheiros 1448 – São Paulo/SP – CEP: 05422-022, on October 9th, 10th and 11th, during business hours.

How to get there?

To get to the race, there are two nearby subway stations: AACD-Servidor Station on Line 5-Lilac, approximately 2 km from the event arena, and Brigadeiro Luiz Antônio Station on Line 2-Green, approximately 1.8 km away. You can also check available bus routes departing from different regions by clicking here.

Service: 62nd Breast Cancer Run and Walk Date: October 12, 2025, starting at 7am Location: Ibirapuera Park, São Paulo Concentration: Legislative Assembly of the State of São Paulo (ALESP) – Pedro Álvares Cabral Avenue, 201

Registration: https://ticketsports.com.br/e/62-corrida-e-caminhada-contra-o-cancer-de-mama-72688

Race Website: https://www.corridaibcc.com.br/

About the “Fashion Targets Breast Cancer” campaign

For 30 years, the Breast Cancer in the Fashion Target campaign has been licensed to IBCC Oncologia, the only Brazilian institution authorized to use the Blue Target logo by the Council of Fashion Designers of America – CFDA Foundation. The logo, created by American designer Ralph Lauren, has become one of the Cause's most recognized symbols. Although it originated in the United States, it was in Brazil that the initiative gained momentum and became a global reference, mobilizing brands, celebrities, and society at large to raise awareness about breast cancer. Recognized internationally, the campaign reminds millions of women of the importance of self-examination and annual medical exams for early diagnosis of the disease, in addition to raising funds for IBCC, a leading oncology hospital.

About IBCC Oncology

Founded in 1968, IBCC Oncologia is known for being a highly complex Oncology Treatment Center and has a renowned Clinical Research Center internationally recognized for the number of research studies carried out and its impactful results for Medical Science.

The hospital has always been at the forefront of major achievements in oncology and has built a trajectory marked by innovation. One example is the introduction of the first mammogram machine in Brazil in 1971, which represented a milestone in breast cancer treatment in the country.

Over the years, the IBCC has also been part of important cancer control programs at the federal and state levels, positively impacting the lives of thousands of people.

Today, IBCC Oncologia offers services in more than 30 areas of cancer medicine, with a highly qualified clinical staff and multidisciplinary teams that work together to ensure comprehensive care for cancer patients.