The world has gone crazy for Labubu. Warning: the latest sales figures may cause a heart attack.

Celebrities attach it to expensive Hermès handbags, and collectors are willing to pay a fortune for it. The obsession with Labubu continues, resulting in enormous revenues for the Chinese company Pop Mart.

Harry Potter , Hello Kitty , and Labubu . What do they have in common? Massive popularity, rumors that they're the work of that evil red guy with horns, and… big bucks . In the case of the latter… it's a complete madness.

Although the plush monster with the mischievous, slightly mad grin was designed in 2015 by artist Kasing Lung, he had to wait for his big break. When Labubu was included in the popular surprise boxes in 2019, where the buyer doesn't know which figure or mascot is inside, his rise to fame began.

Labubu, the financial hit of Pop Mart / David Kristianto / Unsplash

Nowadays, Labubu has become a constant companion for children, representatives of Generation Z , and even celebrities like Rihanna and David Beckham . The playful creature has become a popular addition to collectible handbags, even those as precious as the Hermès Birkin , and its owners dress it up and even buy it jewelry.

All this madness is impacting not only our pop culture , fashion , and design , but… of course, also the finances of Labubu's manufacturer , the Chinese company Pop Mart . According to Bloomberg , the company saw a gigantic increase in its financial results in the first six months of the year.

From January to June, Pop Mart generated revenue of almost $2 billion, which is 204 percent more than during the same period in 2024. Net profit was approximately $636 million, an increase of almost 400 percent!

Toys from The Monsters series, i.e. the Labubu "family", accounted for as much as 34.7 percent of total revenue.

It must be admitted, however, that the toy manufacturer knows how to take advantage of the moment of absolute boom for Labubu and is increasingly entering Western markets, where its toys are priced much higher and thus generate more revenue.

And while there have been numerous instances of Labubu being out of stock, Pop Mart is committed to increasing supplies. Wang Ning , founder and CEO of Pop Mart, is confident that sales of the mascot will increase to more than 10 million units per day starting in September.

That's not all. Pop Mart's shares have surged more than 200 percent over the past year. This has made the company now worth $38 billion, more than toy giants like Mattel , Hasbro , and Sanrio combined.

Labubu has taken over the world? It looks like it!