Generation Z vs. Millennials. Choose Your Mug and We'll Tell You Which Side You're On!
Certainly everyone in the world has their favorite mug. The one from which every drink always tastes good. Just holding it in your hand heralds a good day and allows you to feel pleasure from every sip. And what if your favorite mug becomes the favorite mug of everyone around you? Walkers, gym enthusiasts or influencers with thousands of followers? This can only mean one thing. You have a good mug that millions simply love. In recent times, no one has any doubts that the most viral mug is Stanley, with a 110-year history that has finally received the fame it deserves.
Stanley, identified with millennials, has finally found some top-shelf competition. Generation Z has chosen the Oval bottle , which is even credited with mystical properties! What is it all about? Because it's not just about drinking water.
Stanley mug / Unsplash - Natilyn HicksIt all started in 2024 (and even a lot earlier), when Stanley literally flooded social media, appearing in all possible channels. The American company can rub its hands with joy because of the mass obsession with Stanley. The hashtag #Stanleytumbler has already over 1 billion views on TikTok, and over 170,000 posts have been tagged in this way on Instagram! Someone may ask themselves: why?
It is not known exactly what started it all, but social media experts consider a viral video of an unfortunate car fire that was completely destroyed in the tragic event as the turning point . Only one thing survived. A Stanley mug, which, despite the thermal inconvenience, maintained the temperature of the drink inside. Since then , interest in the indestructible mug has drastically increased, which ultimately turned out to be the one you simply need. Regardless of what your hydration path has looked like up to now.
Stanley - Millennials' Favorite Mug / Press MaterialsFirst of all, the Stanley brand is not a new creation created for the needs of marketers. Its over 110-year history is also proof that Stanley products can really be useful. Initially, the company created beverage containers for the army during World War II. Over time, Stanley became a favorite of the working class, which could prove itself in really difficult conditions. For this reason, it ended up in the outdoor industry, where it became an expert in camping or mountain expeditions. In addition to its indestructibility, it guarantees that the desired temperature of the drink is maintained. What is supposed to be cold stays cold, and hot is hot.
I have Stanley because I can afford itStanley – a mug for special tasks – has become a gadget of famous influencers, not only because of its reliability, but also because of its prestige. The price of Stanley starts from PLN 200 upwards, depending on the model or color (the color range is really wide). A scaled model of a classic mug with a solid form, but also a price, is currently a status indicator.
Stanley - Millennials' Favorite Mug / Press MaterialsHowever, Generation Z is skeptical about Stanley , choosing the Owala brand water bottle as their favorite water container. Thanks to a well- thought-out marketing strategy, but also to the distinctive details on the bottle, Generation Z began to look for a… hidden meaning in them. They finally found it.
Owal fans praise it primarily for its unique appearance , which can reflect an emotional state and also serve as everyday support. Owal bottles give the opportunity to be noticed and also fit into many trends that the current generation Z lives for.
The Stanley counter-cube boasts an equally rich range of colors, but also rich design and details. The Owala brand has also established cooperation with brands such as Disney (including Star Wars, Marvel and Disney Princesses), NASA, Joanna Gaines, the San Diego Zoo, and has also ventured into exclusive cooperations, thus raising the price of the bottle to sky-high amounts!
Oval - Generation Z's Favorite Bottle / Press Materials“Bowala,” an exclusive edition from Urban Outfitters (the distinctive bow-tied bottle), which is completely sold out, can still be purchased, but second-hand. A limited-edition bottle on resale will cost between $100 and $250.
Oval - limited edition thermal mug / press materialsOwala representatives are delighted with their sales results, as well as the idea thanks to which they have turned such a mundane thing as drinking water into a real gold mine. Although the Owala company cannot boast as long a history as Stanley, it is spectacularly successful. It took them 7 years to introduce the "perfect" cup to the market saturated with such goods. However, thanks to a brilliantly played marketing, they managed to "defend" the now famous water bottle.
Stanley can also boast great financial results, earning as much as $750 million instead of the estimated $75 million in 2023 alone! This shows how the viral trend has a huge impact on real sales, and thus the brand's success.
Oval / press materialsRegardless of which cup you choose, each one boasts specialist qualities that will not only provide you with your favorite drink at the expected temperature, but will also be a high-quality choice that will stay with you for years. Can water from a PLN 200 cup taste better? Stanley and Owala prove that it can.
Stanley Thermo Mug / Press MaterialsWhy do we need an expensive water bottle at all? In a time of great environmental awareness, where tons of plastic flood the planet, consumers are looking for reusable solutions that will help reduce waste. Reusable cups or bottles fit perfectly into this idea. In addition, there is the reinforcement of trends encouraging people to take care of their well-being.
Hydration is one of the main factors, scientifically proven, which has a huge impact on the functioning of the body. Putting two and two together, it is easy to conclude that if the fate of the planet is not indifferent to us, and the health of the body is a priority, we simply must have a high-quality, reusable cup that will take care of both us and the environment.
Stanley - Millennials' Favorite Water Cup / Press MaterialsCheaper plastic substitutes do not fulfill their role , wear out quickly, and can also have a negative impact on health. Additionally, the design of the cup can be very important in the emotional sphere, just like the original favorite tea cup that we reach for every day.
