Will Artificial Intelligence Replace the Human Nose? A Real Revolution in the World of Smells is Coming

Artificial intelligence is increasingly boldly entering the world of luxury fragrances, redefining what was previously considered a purely artistic craft. Can AI have a nose better than a human's?

In the era of dynamic technological development , artificial intelligence is penetrating almost every aspect of life. AI is changing medicine, art, fashion design, and now it is boldly entering the world of fragrances. For some, it is sacrilege - for others, like Christophe Laudamiel , it is a long-awaited breath of freshness. In an interview with Premium Beauty News, the world-famous perfumer talks about the fragrance revolution, the center of which is the innovative company Osmo .

Fragrance Production / Unsplash, Fulvio Ciccolo

Founded in 2023, Osmo is a unique fragrance laboratory that combines the art of perfumery with the latest advances in AI, neuroscience, psychophysics, chemistry and electronics. The company's mission? To digitize scent , design formulas with images and words, create new molecules and - as they say - even "teleport" scents.

- Osmo is perfumery powered by AI, software and art. The opportunity to combine artistic vision with groundbreaking technology is a blessing, says Christophe Laudamiel.

AI in Osmo does not replace humans – it complements their capabilities. Machine learning technologies search billions of molecules to find those with unique properties such as smell, safety or environmental impact.

- We found a molecule with a melon scent so juicy that you'd want to drink it - says Laudamiel enthusiastically.

Algorithms also help optimize existing formulas and suggest alternative ingredients – with both cost and manufacturing complexity in mind.

Flower petals for fragrance production / Unsplash, Fulvio Ciccolo

Not everyone is welcoming these changes, however. Some in the fragrance industry are cautious about Osmo , fearing the pace at which the company is introducing innovations.

- Some skeptics are the very reason why the industry has been moving forward at a mammoth pace for 40, maybe even 400 years - points out the perfumer.

Will AI completely take over the perfume creation process ? Christophe Laudamiel is convinced that it won’t. For Osmo, the future of perfumery is not about replacing the nose with an algorithm, but about combining science, art and technology into one.

- There will still be a shortage of excellent perfumers, like excellent architects. But AI will change the way we create - he reassures.