What's Ruling Makeup in Fall 2025? Say Goodbye to Pastels, Neons, and Glitter

As summer draws to a close, we bid farewell to the delicate pastels and bold neons popular this time of year. In autumn, we're much more likely to reach for darker, more subdued hues. However, we don't have to give up makeup experiments – metallic, gold eyeshadows, among other things, can liven up colder weather looks.

Fall is approaching, and with it , new trends in fashion and beauty . It's worth seeking inspiration from the shows of renowned designers, who presented a range of interesting pieces. As the designers suggest, jackets with pronounced shoulders, knit midi dresses, suede blazers, and wool coats tied at the waist should soon be making their way into our wardrobes. When it comes to makeup, this fall, we're all about naturalness with a touch of extravagance.

One of the most visible trends on the runways was subtly enhanced skin, exuding a natural glow. Instead of opaque foundations, makeup artists from iconic fashion houses like Dior and Balmain used lightweight BB creams and satin-finish foundations.

"Our goal was a clean, yet expressive look that emphasizes individuality. The starting point was a radiant complexion—no highlighter or contouring," Peter Philips, creative director of Dior Makeup, told Who What Wear.

This fall's hottest makeup looks are all about shades of brown. Dark chocolate is a popular choice, as are warmer, milky-coffee tones reminiscent of Mocha Mousse, Pantone's color of 2025. A bronze-based makeup look works well for both everyday wear and a special occasion – for an evening out, simply dust your eyelids with a richer chocolate shade to create a more subtle version of the iconic smokey eye.

Fans of bolder makeup should take inspiration from brands like Harris Reed, Kobi Halperin, and Bibhu Mohapatra , whose runways showcased uncompromising glamour in autumnal looks, featuring metallic eyeshadows in gold and platinum . Achieve a perfectly shimmering effect on the eyelids with the right application technique, applying the eyeshadow with your finger or a damp brush.

For those who prefer expressive makeup, Giorgio Armani, Chanel, and Dior suggest accentuating the eyelids with eyeliner. To avoid an overly dramatic look, focus solely on highlighting the eyes, opting for a nude or subtle, pale pink lipstick instead.

However, if we prefer to accentuate our lips, follow the example of Tom Ford and Stella McCartney and choose a lipstick in a shade of wine or blood red, which will liven up even the most subdued autumn stylings.