The scent of strawberries, brown sugar, and rebellion. Miu Miu presents a new perfume for fall 2025.

Miu Miu returns to the world of perfume after a nearly year-long hiatus, focusing on gourmand. Their latest offering surprises with its subversiveness and complexity, reminiscent of youthful rebellion. Will you be tempted?

Miuccia Prada has been proving for years that fashion is a game of convention. Her designs can transform something banal into an object of desire – a rugby shirt into a salon-worthy shirt, ballet flats into a rebellious statement, or a miniskirt into a topic of social debate. Now, after nearly a year away from cosmetic launches, Miu Miu returns with a fragrance that purports to embody the founder's philosophy.

The brand's latest creation, Miutine eau de parfum , is the first fragrance in a new chapter for the brand. The name itself suggests that this won't be just another "sweet" bottle for the collection. "Miutine" means rebellion in French.

The gourmand category—fragrances inspired by desserts and "edible" accords —is having a moment right now. Just look at the statistics: according to data from Spate, Google searches for "gourmand fragrances" increased by almost 86 percent in May compared to last year, and TikTok saw a 179 percent spike in interest.

Miu Miu wouldn't be Miu Miu if it didn't embrace this trend and turn it on its head. Dominique Ropion , master perfumer and creator of icons like Carnal Flower and Flowerbomb, was invited to collaborate.

Miutine eau de parfum/photo: Miu Miu press materials

- When we think of youth and joy, the first associations are fruits and gourmand notes - admits Ropion.

In Miutine, the starring role is played by the French Mara des Bois strawberry , juicy and full of flavor, juxtaposed with caramel brown sugar and enveloping notes of amber. Sounds sweet? Yet the perfumer has found a way to imbue this combination with sophistication.

The key turned out to be a fusion of two worlds: fruity joy and classic elegance. Ropion enriched the heart of the fragrance with gardenia – a flower whose molecular structure harmonizes surprisingly well with strawberry. He also added Turkish rose, jasmine absolute, moss, and patchouli, creating a chypre structure.

It's this contrast that makes Miutine unique. The sweetness of strawberry jam is offset by a sensual earthiness, and the brown sugar doesn't dominate, but rather envelops. The scent evolves on the skin—from juicy, almost culinary notes to a warm, woody, and ambery finish. The result? Instead of a "candy-like" scent, we get a composition full of character.

The faces of Miu Miu campaigns are rarely random – this time, the choice fell on actress Emma Corrin . Known for her uncompromising approach to fashion and art, Corrin has been associated with the brand for years.

Emma Corrin in the new Miu Miu perfume campaign/photo: Miu Miu press materials

"Miutine reminds me of summer—it has the fruity freshness of strawberry and gardenia, but also a vanilla warmth that makes it suitable for any season," says Corrin. "For me, Miu Miu has always been about self-expression and individuality. This scent captures that perfectly."

The bottle itself is also worth mentioning. The toffee-colored glass makes the bottle shimmer like amber, and the geometric lines evoke the house's archival designs. It's an item that looks equally at home on a bathroom shelf as it does in a handbag.

The perfume will be available for sale from August 21, 2025, at Sephora perfumeries. A 100 ml bottle costs approximately 630 PLN.