Ralph Lauren returns to its roots in fall 2025. Stylish fashion for fans of classic style and quiet luxury.

Ralph Lauren is reaching back to his roots this fall. His latest Heritage Icons collection tells a story of heritage, nostalgia, and timeless style that defies seasonal trends.

Fall 2025 promises to be a particularly sentimental year in the fashion world. Ralph Lauren is tapping into the brand's foundation – its own heritage. The latest Heritage Icons collection is a narrative about memory, nostalgia, and the power of classics that never age. The brand, with its adorable teddy bear logo, demonstrates that fashion is not only a seasonal phenomenon, but an experience that matures with us.

Ralph Lauren's Heritage Icons Fall 2025 Collection. Photo: Press materials / Ralph Lauren

From the very beginning, Ralph Lauren built his brand around the image of the American dream and university style . An Oxford shirt , a blazer with a coat of arms , and denim paired with cashmere —these are the elements that have made the brand synonymous with timeless style.

Ralph Lauren's Fall 2025 Heritage Icons advertising campaign. Photo: Ralph Lauren / Facebook

Ralph Lauren didn't follow trends, but created his own fashion language, inspired by elite campuses, British tailoring, and the casualness of everyday American life. The Heritage Icons collection continues this tradition, recalling Ralph Lauren's most distinctive stylistic codes .

Ralph Lauren's Heritage Icons Fall 2025 Collection Campaign. Photo: Ralph Lauren / Facebook

The new collection is based on tried-and-true trends. We have heavy jackets , knits , and varsity belts . There are flannels , tweeds , practical trousers , and denim , which naturally pairs with a wool sweater. And what about the colors? Naturally, beige, navy, khaki, and white.

Ralph Lauren's Heritage Icons Fall 2025 advertising campaign. Photo: Ralph Lauren / Facebook

Of course, the season's hottest cinnamon jacket and camel-hued blazers couldn't be missed. Heritage Icons is a proposition for those who want a wardrobe that's durable, functional, and versatile, regardless of the season.

The luxury fashion market has been facing a slowdown for months. Reports from Bain & Company and McKinsey indicate that after years of boom, consumers have become more demanding and less susceptible to marketing gimmicks. In this situation, authenticity is proving more valuable than ever.

And what could be more credible than a return to one's roots ? Ralph Lauren has a perfect sense of the moment: with fashion dominated by nostalgia, vintage trends , and a fascination with identity , Heritage Icons is becoming a response to customer needs.