Cosmetics as a work of art? A new trend among beauty fans is growing stronger

There’s a new trend in the world of luxury beauty that’s attracting both beauty lovers and art collectors. “Collectible Beauty” is a phenomenon that transforms cosmetics into exclusive objects of desire. What makes these products so special?

In an era where product availability is almost limitless, luxury cosmetic brands are focusing on exclusivity. Limited editions, unique packaging and artistic collaborations make cosmetics not only a makeup tool, but also a collector's item. As Elisa Harca, co-founder of Red Ant Asia, notes in an interview with "Vogue":

- People, especially young consumers, like to feel like they have something that others don't. It gives them social currency; like they're up to date, ahead of others.

Brands like Louis Vuitton , entering the beauty market, not only offer makeup products but also create true works of art. Their La Beauté Louis Vuitton collection, designed by Pat McGrath , includes not only lipsticks and eyeshadows, but also luxury cases and miniature trunks.

La Beauté Louis Vuitton cosmetic case/photo: Louis Vuitton press materials

Similarly, Dolly Parton launched a limited-edition perfume, Crystal Edition Parfum , with just 1,946 numbered bottles, each embellished with crystals and priced at $500.

Dries Van Noten, in turn, has created a collection of lipsticks whose packaging is so unusual that it could easily be placed in many art galleries.

Collector's Edition of Dries Van Noten cosmetics/photo: press materials Dries Van Noten Mathilde Hiley

Platforms like TikTok and Instagram have played a key role in popularizing “Collectible Beauty.” Hashtags like #MakeUpCollection generate billions of views, with users eager to share their unique finds. This not only increases interest in the products, but also creates a community of collectors who see cosmetics as an expression of personal style and status.

Carolina Herrera Makeup / Press Materials

For many collectors, limited-edition cosmetics are not only a passion, but also an investment. Products like the MAC x Mariah Carey lipsticks, which originally cost $20, later fetched prices close to $200 on the secondary market.

Cosmetics from the MAC x Mariah Carey collection/photo: MAC press materials

The exclusivity and uniqueness of these products make their value increase over time, and owning them becomes a symbol of prestige.

"Collectible Beauty" is more than just a passing trend – it is a new form of self-expression, combining the world of beauty with art and collecting. In a world where uniqueness and exclusivity are worth their weight in gold, luxury cosmetics and become not only a makeup tool, but also an object of desire and investment.