Zuckerberg bets on 'personal superintelligence' to revolutionize AI

Just two years ago, Mark Zuckerberg was convinced that the metaverse was the future. He invested millions, promoted the development of virtual reality headsets, and introduced immersive digital worlds. However, like a scripted series that takes an unexpected turn, today his sights are set on something different: personal superintelligence .

This new concept isn't just about artificial intelligence automating tasks, but about AI that understands your tastes, optimizes your time, and transforms it into entertainment and social connection experiences.

The term was popularized by Noam Shazeer , co-founder of Character.AI , and points to a future where AI not only helps you work faster, but also becomes your personal leisure assistant.

Zuckerberg saw this idea as the perfect opportunity to strengthen the core of his empire: keeping people connected and active on Meta platforms . It's no longer about competing with Google or OpenAI in productivity, but rather about dominating the digital entertainment landscape.

Rather than focusing solely on improving work efficiency, Meta wants personalized AI to design tailored experiences:

• Reels optimized for your interests.
• Interactive AI characters with unique personalities.
• Ultra-personalized ads that feel like content made just for you.

Zuckerberg believes that the free time we gain thanks to AI should be invested in social interaction, games, and immersive experiences within its apps.

In this vision, smart glasses become the gateway. Meta is already working on models capable of displaying contextual information, translating conversations in real time, and facilitating interactions with avatars or virtual characters.

For Zuckerberg, those who adopt these technologies will have a cognitive advantage over others, combining the power of AI with a constant flow of useful information and entertainment.

To realize personal superintelligence , Meta is offering multimillion-dollar salary packages to artificial intelligence experts. Some receive sky-high base salaries, others milestone-based bonuses, and many combine both.

Still, competition is fierce: OpenAI, Google DeepMind, and Elon Musk's vision have captured some of the talent Meta is desperately seeking.

The gradual abandonment of the metaverse wasn't a failure, but a readjustment. Zuckerberg understood that generative and personalized AI isn't just a tool, but the next engine of mass monetization.

Their goal is now clear: to make AI the center of the digital lives of millions of people, where work and leisure merge into a single ecosystem controlled by Meta.

Personal superintelligence could redefine the way we interact with technology. If Zuckerberg is right, not only will we work less thanks to AI, but we will also experience richer and more personalized social and entertainment experiences.

The future he envisions is no longer an isolated virtual world, but one where AI is present in every second of our digital lives.