Colombian brand was inspired by religion to create a fashion collection

While it may sound controversial at times, this isn't the first time fashion brands have fused religion with trends for different generations. Shows by Simone Rocha, Preen by Thornton Bregazzi, Christopher Kane, and Paco Rabanne have all incorporated references to Catholicism and spirituality into their collections , and even figures like Rihanna, Kanye West, and Justin Bieber have worn garments with this aesthetic on social media and at major events.

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It's no surprise, then, that a Colombian brand has embraced these influences to create its own label, dubbed Spiritual Fashion . Founded in 2023, Clemont is inspired by art and celestial iconography, using angels as a symbol of protection and transformation. It seeks to move away from the strictly religious to build a more universal narrative. Its offering combines baroque details, spiritual references, and inspirational messages, transforming each garment into a unique piece with a purpose.

This innovative approach to Colombian fashion has captured the attention of diverse generations and allowed it to reach sales of nearly US$3.5 million in 2024, consolidating not only in the domestic market, but also in countries such as the United States, Puerto Rico, Chile, Venezuela, and the Dominican Republic .

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"We don't want people to simply dress up, but to carry with them a heightened message, a reminder of their own essence by wearing an amulet," explains Sebastián Echeverri, CEO of Clemont.

The brand's DNA is reflected in its collections, which have consolidated its aesthetic and conceptual approach. From Forme Celesti, inspired by Baroque iconography, to La Rivelazione, each launch has been an exercise in visual storytelling that connects with an audience eager for meaningful garments. The upcoming collections—L'Apice, Il Lato Oscuro, and El Paraíso Perdido—promise to delve deeper into these codes with a more sophisticated approach.

While they currently have three physical stores in Medellín, located in the Santa Fe, Florida, and Ciudad del Río shopping centers, they aim to close the year with twelve locations. Their growth strategy is based on an omnichannel model that combines a physical presence with a strong commitment to e-commerce and partnerships with high-impact celebrities and influencers such as Sara Uribe, Santiago Arias, Kevin Roldán, Ryan Castro, and Paisa Vlog , among others.

"While our projection for 2025 is ambitious, we believe we are on the right path to consolidate our expansion. We want the world to know our purpose: to dress bodies with soul and convey elevated messages in every stitch. That's why each collection is a work of art, a manifesto of faith, energy, and style," says Echeverri, who adds that this would allow them to reach a turnover of US$7.5 million.

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The relationship between fashion and spirituality is not new, but it has gained unprecedented relevance in recent years, demonstrating that sacred aesthetics have a strong cultural and commercial impact. This phenomenon has even reached streetwear, with brands such as Fear of God and Chrome Hearts (USA) and Palm Angels (Italy).

For Clemont, the challenge now is to sustain its growth and strengthen its international presence without losing its essence. The company has begun to diversify its offering, including the development of its own fragrance as part of its sensorial identity, and continues to explore new ways to connect with its audience.

However, the truth is that Spiritual Fashion is a phenomenon that goes beyond mere aesthetics and has a growing impact on the search for authenticity and well-being. This concept appeals to both young people, who find in these garments a way to express their identity and values, and to older generations who value comfort, quality, and a wardrobe with profound meaning.