They celebrate the Spanish spoken in Mexico

Larousse Mexicanisms Campaign. Credit: Special.

The Larousse campaign also considered adding various Mexicanisms to the Xochimilco boats. Credit: Special.

For six decades, Larousse, the French imprint, has accompanied generations of Mexicans in their way of learning and understanding the world. Its dictionaries and textbooks are part of the collective memory, but today it is updated with a celebration that reclaims the language as a symbol of identity and creativity.