'Old Money,' the inherited elegance that's trending again thanks to TikTok.

If you visit TikTok, you'll surely notice that a large number of videos focus on fashion. But not just any kind, as social media has brought back a range of styles that meet specific characteristics, including "old money."

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The "old money" aesthetic refers to families with inherited wealth over generations, especially in Europe and the United States . The style associated with this social group conveys an image of class, sobriety, and refinement, avoiding excesses or ostentatious displays of wealth.

Not only have platforms like the aforementioned TikTok and Instagram popularized the term, but modern series like 'Succession,' 'Gossip Girl,' and 'The Crown' have also inspired audiences with characters that embody this aesthetic.

This style also speaks of timelessness, cultivated taste, and elegant sobriety. In a world increasingly saturated with visual noise, "old money" wins through what it doesn't reveal: the discretion of true luxury.

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Main features

- Neutral and muted colors: white, beige, navy blue, gray, camel.

- High-quality clothing (but without logos): fabrics such as cashmere, linen, Egyptian cotton or wool.

- Classic and well-structured silhouettes: blazers, pleated trousers, perfectly ironed shirts, modest dresses.

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- Discreet accessories: understated watches, pearls, loafers, headbands, or leather bags without visible branding.

- Natural hairstyles and makeup: fresh skin, neat hair, and simple hairstyles (such as low ponytails or soft waves).

- Attitude: This is based on both appearance and mannerisms. Old money conveys confidence, composure, and a reserved air.

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