Federcamping, 73 million visitors expected in summer

Outdoor holidays in Italy: yes consolidates growth, good expectations for the season summer. Faita Federcamping announces it through the data elaborated by the Ciset Research Centre of Ca' Foscari University of Venice on a sample of over 200 companies. Considering the trend of bookings and the rate of employment recorded up to mid-May, the operators contacted by Ciset, they are waiting, at the end of the season, for a average increase in arrivals and presences respectively +1.3% and +1.4% in summer 2024. More moderate growth in turnover, +1.2%, despite tariffs marking a +2.4% compared to the same period of the previous year. In absolute numbers the 2024 season recorded approximately 2600 companies in the sector that offer 1.3 million daily beds, 11 million arrivals, 52% of which coming from from abroad, for over 72 million visitors, with an average of stay equal to 6.5 nights per guest. Therefore, if the data will be confirmed, it will be possible to exceed the overall quota of 73 millions of visitors. "Today, a holiday in close contact with nature has all the comfort and the principles of luxury understood as sustainability environmental, accessibility and quality of services. The success of Italian open air companies, which today represent a model at European level, is based above all on these foundations", declares Alberto Granzotto, president of Faita Federcamping. Among the curiosities of this year is the fact that Italians they are proving to be more prompt in booking than the guests from other countries, closely followed by the Germans and followed by the Dutch, Swiss and French. At the moment, according to the Ciset analysis, along the Italian coasts an increase in total flows of almost +2% is expected compared to to the summer of 2024, and a turnover of +1%, despite the growth prices expected to be around +2%. The average stay for campsites and tourist villages on lakes, with arrivals at +0.5% and presences at -0.7%, is in slight decline, but turnover is expected to grow by +1.4% due to tariff increases exceeding 1 point percentage compared to the national average, a figure that seems driven mainly by the North West (where it is concentrated over the 50% of lakeside businesses) compared to the North East.