Netflix House: Opening dates for first two physical locations in the United States

Immersive spaces spanning more than 100,000 square feet across Philadelphia and Dallas will bring the universes of Stranger Things, Squid Game and Wednesday from the small screen to reality, with free and paid experiences

Netflix is ​​taking a further step in transforming its entertainment offerings and announcing the official opening dates for the first two Netflix Houses, immersive experiences dedicated to its flagship franchises. The Philadelphia location, located inside the iconic King of Prussia Mall, will welcome visitors starting November 12th, while the Dallas location, located at the Galleria Dallas, will open its doors on December 11th.

The spaces, spanning over 100,000 square meters, represent a tangible extension of the platform's intellectual property, designed to merge the digital world of series and films with live experiences. Admission will be free, with a combination of free and paid activities. Among the options: taking selfies with iconic characters like Queen Charlotte, attending exclusive screenings of original titles like KPop Demon Hunters, enjoying a meal or cocktail in the themed Netflix Bites spaces, or experiencing group adventures inspired by the One Piece universe.

There's no shortage of environments reminiscent of some of the most famous and controversial scenes in the catalog, such as the room dedicated to Squid Game, ready to test visitors' courage. This venture is part of Netflix's strategy of repurposing traditional, abandoned commercial spaces, offering an alternative model of live entertainment. To access paid experiences, you can already register for the waiting list through the official website netflixhouse.com, ahead of an inauguration that will mark a significant test of the platform's ability to transform its narrative universes into true urban theme parks.