Netflix profits jump 45% thanks to subscription price hikes and the presence of advertising on the platform

The company has revised its forecasts upwards for 2025, now expecting revenues of between 44.8 and 45.2 billion,

Netflix saw its net profit jump 45% to $3.125 billion in the second quarter, according to its earnings release published Thursday, July 17. This is a sign that price increases and advertising are increasingly paying off for the video streaming platform . The American group's revenue came in at $11.1 billion, up 16% year-on-year, a figure that exceeded its own and market forecasts.

The company raised its 2025 forecast, now predicting revenue of $44.8 billion to $45.2 billion, up from $43.5 billion to $44.5 billion. This new outlook " primarily reflects the weakening of the dollar against other currencies, as well as solid growth in subscribers and advertising revenue," it said.

Netflix had more than 300 million subscribers last December, at the end of a particularly successful holiday season, in which it had just gained nearly 19 million new subscriptions. But the company no longer discloses these figures in order to focus on audience "engagement" metrics (time spent watching content).