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Fashion: Why everyone is rediscovering Emporio Armani

Fashion: Why everyone is rediscovering Emporio Armani

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As the Spring/Summer 2026 men's fashion shows kicked off in Milan this weekend, Armani's sportswear line is riding high on its renewed success with younger generations.

The news broke on the first day of Milan Fashion Week on Friday, with a terse but reassuring statement: Mr. Armani , who is convalescing, will not be coming out, as he usually does, to take his bow at the end of his two shows this season - Emporio on Saturday and Giorgio Armani on Monday. Instantly, rumors surrounding the health of this 90-year-old man (he will celebrate his 91st birthday on July 11), a fashion icon , logically became the number one topic of conversation on the catwalks...

The Piacenza native in Emilia-Romagna has become, in half a century, the king of the Lombard city. The name Emporio Armani, his accessible line launched in 1981, is emblazoned in giant letters on one of the buildings at Linate Airport, which is the arrival point for the entire profession traveling for the men's collections twice a year. Like a reminder that we are here on Armani's land... Especially since the Maestro is currently enjoying a...

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