Buenos Aires is consolidating its position as a key destination for Colombian travelers: who visits the Argentine capital the most?

Buenos Aires, Argentina, continues to consolidate its position as one of the favorite destinations for Colombian tourists in the region. According to figures from the Tourism Observatory and the Buenos Aires Tourism Secretariat, with support from the National Institute of Statistics and Census (INDEC), 36,228 Colombian visitors arrived between January and May 2025.

In 2024 alone, the Argentine capital welcomed 100,193 Argentines, who invested nearly $65 million. With this trend, authorities anticipate an increase in travel arrivals throughout the remainder of 2025.

The data reveal the profile of Colombian visitors. 52 percent are women and 48 percent are men. More than half (54 percent) are between 26 and 45 years old, and the majority travel for vacation and leisure (64 percent). They are followed by those who come to visit family and friends (17 percent) and those who come for work or business (13 percent).

Air connectivity has become one of the key factors for this consolidation. Currently, four airlines operate 29 direct weekly flights between the two countries. In fact, 78 percent of Colombians arrive in Buenos Aires by air, compared to 20 percent who use river transport and a smaller percentage who arrive by land.

The Colombian traveler's experience in the city is characterized by long stays and considerable spending. For vacation or leisure travelers, the average stay is eight nights, with a spending of $810 per person.

For accommodations, 21 percent choose 4- and 5-star hotels, 13 percent choose lower-category hotels, 12 percent choose homes with family or friends, and 54 percent opt ​​for short-term rentals or other alternatives.

In the case of business tourism, the stay is four nights and the average expenditure is $1,275 per person. Seventy-five percent stay in high-end hotels, while the remainder are distributed among lower-class hotels, friends' homes, or alternative options.

The economic impact of this influx is significant: in 2024, Colombian tourists contributed nearly $65 million to the local economy. This spending, in addition to boosting the hotel and restaurant sector, strengthens the capital's tourism ecosystem.

Visitors' favorite activities reflect an interest in Buenos Aires culture and urban life. Among leisure tourists, 87 percent visit museums and historic centers, 61 percent highlight gastronomy as an essential part of their experience , 40 percent attend artistic performances, and 30 percent participate in the nightlife. Even in the corporate segment, gastronomy (62 percent) and cultural offerings (30 percent) occupy a prominent place.

In the ranking of international arrivals, Colombia ranked seventh in the first quarter of 2025, a context in which the city received 1,030,559 foreign visitors . Of that total, 51 percent came from South American countries. The top five countries are: Brazil, the United States, Uruguay, Chile, and Spain.

These data allow Buenos Aires authorities to adjust their tourism promotion strategies. The Buenos Aires City Government emphasizes that they will continue working on expanding air connectivity, designing products tailored to the Colombian market , and promoting cultural and culinary tours that showcase the identity of the Argentine capital.

ANGIE RODRÍGUEZ - TRAVEL EDITORIAL - @ANGS0614