Two popular tourist destinations for Brit holidaymakers vow to cap numbers of visitors ahead of summer season

TWO of Spain’s most popular holiday hotspots for British tourists have announced plans to cap visitor numbers this summer in response to growing concerns over overtourism.

This move comes as both destinations seek to balance the influx of tourists with the needs and well-being of their local residents.

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The cities in question are Palma de Mallorca and Barcelona, both iconic destinations that draw millions of visitors each year.

Leaders from these cities confirmed the measures at the Spain Talks conference in London, which focused on sustainable tourism practices.

The heads of tourism in both locations emphasised the importance of limiting visitor numbers to ensure that residents and tourists can continue to enjoy these areas without the pressures of overcrowding.

Pedro Homar, managing director of Palma de Mallorca Tourism, emphasised the city's shift in priorities, saying: “Residents are our priority nowadays.”

He acknowledged that the city had cut marketing budgets in recent years to manage visitor influx, but stressed that these changes were necessary to protect the local community.

“We slashed marketing budgets in the last three to four years,” Homar explained, apologizing to tour operators.

“Limits are good. Let’s not be afraid to discuss limits.”

Barcelona's Tourism Director General, Mateu Hernandez, echoed these sentiments, revealing that the city had already begun limiting tourism by restricting new hotels, tourism flats, and cruise ships.

In 2024, the number of visitors remained steady at 15 million, a figure that the city sees as a success, not a setback.

“Residents want this balance,” Hernandez said, adding that the challenge now is ensuring tourism does not overwhelm the city's infrastructure.

He said: “Our challenge is to answer the question, can tourism save us from tourism?”

Both Palma de Mallorca and Barcelona are working to create a more sustainable tourism model.

Homar highlighted the importance of managing visitor numbers, pointing to Palma’s strict cap of 12,000 hotel beds, most of which are in upscale four and five-star accommodations.

Additionally, he noted that the city limits the number of daily cruises to avoid overcrowding.

Barcelona is focusing its efforts on high-value tourism, such as conferences and cultural events, with a €400 million investment in infrastructure to support these initiatives.

The city aims to keep tourism manageable while enhancing the visitor experience and protecting local life.

Mayor of Palma de Mallorca, Jaime Martinez, also stressed the need to control the number of visitors, saying: “We want Palma to be a reference point in the travel market.”

Tui’s Head of Sustainability, Ian Corbett, supported the move, saying that: “Destinations have their limits, and it’s for destinations to decide what tourism they want and how much.”

Corbett emphasised that the goal was not to exclude tourists but to ensure tourism is well-planned and sustainable, reducing the strain on popular destinations.

As the summer season draws closer, the tourism industry in both cities is facing a crossroads.

For years, cities like Palma de Mallorca and Barcelona have been top destinations for international travelers, drawing millions each year.

However, the rise in overtourism has led to complaints from locals about overcrowding, rising costs of living, and a loss of authenticity.

This has sparked protests from residents, demanding action to protect their communities.

Both cities have acknowledged these concerns and are now seeking to create a more balanced approach to tourism.

By imposing visitor caps and focusing on more sustainable practices, they hope to preserve their unique charm and make sure that tourism is beneficial for both the economy and the local population.

In Palma de Mallorca, the cap on hotel beds is just one example of a broader effort to make tourism more manageable.

Officials have also sought to limit the number of short-term rental properties, which have contributed to the housing shortage in the city.

By focusing on higher-end accommodations, they aim to provide a more exclusive experience for visitors, which will help reduce the sheer volume of tourists at any given time.

Barcelona is also taking a hard look at its tourism sector, which has seen a massive surge in visitors over the past two decades.

The city is working to promote a more sustainable model that benefits local businesses and residents while still attracting tourists.

With investments in infrastructure like conference facilities, the city aims to shift its focus to business and cultural tourism, moving away from traditional mass tourism.

Both cities are also exploring ways to work with tour operators and international travel agencies to manage the flow of visitors.

While these initiatives may be challenging for businesses that rely on large numbers of tourists, many in the industry agree that a more sustainable approach is the way forward for the long-term health of these iconic destinations.

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