The pretty Greek island that's a hidden gem full of beaches but not as busy as Santorini

As the summer holiday season approaches, tourists are once again setting their sights on Greece’s iconic whitewashed villages and turquoise waters. But while popular spots like Santorini and Mykonos fill up fast with crowds and high prices, a lesser-known gem quietly offers all the beauty with none of the bustle.

Tucked away in the northern Aegean Sea, the island of Samothrace is a hidden treasure for travellers looking to escape the tourist trail. Unlike most commercial islands, Samothrace is best known for its wild landscapes, unspoiled beaches, and tranquil atmosphere. Its unique landscape, where mountainous terrain, fresh springs, and blue seas meet, is another defining feature that sets the Greek island apart.

Tower Mount Saos dominates the skyline, its peak often shrouded in mist and steeped in myth.

According to legend, the ancient gods watched the Trojan War unfold from its summit.

Nature lovers flock to the island for hiking, wild swimming, and camping.

Crystal-clear rivers wind through lush forests, feeding waterfalls and natural pools like the famous Fonias Gorge and the Gria Vathra.

These freshwater havens offer a refreshing alternative to saltwater swims and provide serene picnic spots under the canopy of trees.

While Greece’s better known beaches may require elbowing through selfie sticks, Samothrace offers a more peaceful shoreline. Beaches like Pachia Ammos and Kipos are surrounded by rugged cliffs and are perfect for relaxing without the crowds.

The dark volcanic sand and rocky coves give the island a distinctive charm that sets it apart from the typical postcard aesthetic.

Samothrace is not just a nature haven, it’s also steeped in ancient history.

The Sanctuary of the Great Gods, a mystical archaeological site, once hosted one of the most important religious cults in the ancient Greek world.

The famous statue of the Winged Victory of Samothrace, now housed in the Louvre, was discovered here.

Ideal for eco-conscious travellers and those seeking authenticity, Samothrace emphasises slow tourism. Local tavernas serve up fresh seafood and traditional dishes without a tourist menu in sight.