Radisson Hotels Now Launches Flight Booking Portal in India
Radisson is the latest to offer integrated trip booking services in India, indicating a larger trend - everyone wants to cut the middleman by becoming the middleman.
The Radisson Hotel Group Wednesday announced the launch of Radisson Flights in India. This, it said, is in line with the group’s aim to create a “hospitality ecosystem and deliver end-to-end travel solutions.”
For the flights platform, which has been integrated with its hotel website, Radisson has entered into a strategic partnership with global flight technology provider Etraveli Group.
“This new digital offering enables guests in India to book flights and hotels in one seamless transaction via the Radisson Hotels platform,” the hotel chain in a statement. The hotel group is also incentivizing its integrated booking system by offering an introductory 20% discount on hotel stays across the company’s portfolio.
Radisson said it offers real-time flight options across domestic and international carriers “with instant confirmations and competitive pricing.”
“India is witnessing an accelerated demand for frictionless travel experiences, and Radisson Flights is our way of meeting that demand,” said Nikhil Sharma, managing director and COO for South Asia at Radisson Hotel Group. “This launch is part of our broader effort to build an integrated ecosystem that meets the evolving needs of the Indian consumer and reinforces our position as a digitally forward hospitality brand.”
The India launch is a part of a phased global rollout of this service across 14 countries.
Announced last year in September, Radisson had said then that the platform would launch in U.S., UK, Germany, Denmark, Sweden, Norway, France, Spain, Netherlands, Switzerland, Poland, Belgium and Finland.
More Integrated Booking Platforms: Radisson is the latest among brands offering integrated booking solutions to customers to provide a one-stop trip planning experience.
Last year, IndiGo introduced a hotel booking option on its website and app. The airline then said that it was aiming to provide customers with a convenient one-stop solution. It had also offered discounts on hotels for customers flying IndiGo and booking hotels and flights through its platform.
A month later, Air India’s low-cost subsidiary Air India Express partnered with online travel agency MakeMyTrip to launch Xpress Holidays – a platform that would allow travelers to book end-to-end holiday packages. The platform is hosted on the website and mobile app
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