Hilton CEO's 10x Plan for India: 30 Hotels Today, 300 in a Decade

India is not an easy market and global brands have made numerous mistakes along the way. But it's too big a customer base to ignore.

Hilton said Tuesday it plans to grow its presence in India by 10 times over the next 10 years. Right now, Hilton has 32 hotels up and running in India, with 29 more in the works.

Over the next couple of years, the company plans five new Hilton brands will launch in the country. That starts this year with the Curio Collection by Hilton in Bengaluru and the first Signia by Hilton in Jaipur.

More high-end offerings are also on the way, including LXR Hotels & Resorts in Bengaluru in 2026 and Waldorf Astoria in Jaipur by 2028. India will be the first market in Asia Pacific to debut Hilton’s entry-level brand - Spark by Hilton. Hilton has plans for 150 Spark properties in India with the first one coming up in Goa.

“There’s no market with more opportunity and