Zendaya Takes Over the Italian Riviera (Quite Literally) in the ‘Insanely Terrible’ Louis Vuitton Resort 2025 Campaign

After signing on the dotted line with Louis Vuitton in 2023, the fabled French fashion house has sure make use of Zendaya as brand ambassador (from fronting campaigns for the Capucines to working looks designed by Louis Vuitton creative director Nicolas Ghesquière like there’s no tomorrow). More recently, the multi-talented American actress and singer was called upon to star in the Louis Vuitton x Murakami campaign. Zendaya is back as the face of Vuitton for the Resort 2025 season, and features in the accompanying advertising campaign via the lens of Inez van Lamsweerde & Vinoodh Matadin. Via the Dutch photographic duo’s lens, the style icon looms over the idyllic Italian Riviera throughout the series of stylized and playful campaign images (complete with styling from Law Roach – obviously).

“Beyond terrible. What were they thinking?” asked kokobombon.

“Oh wow this is a new level for terrible, even for I&V,” Melancholybaby confessed.

“Unbelievably horrible. I would never imagine this coming from a brand of LVs level doing something like this. Michael Kors and Philipp Plein could do better. Don’t even know where to start. Shameful,” an unforgiving Deleted Member 164735 commented.

Avonlea was of the same thinking, sharing: “I was never a huge fan of I&V, but they are scraping the bottom of the barrel with their recent work.”

“Wow, this is next level eyesore,” Creative chimed in.

“One of the worst ads of the season. Insanely terrible,” described TomBlanksFullFatMiuMiu.

See more of Zendaya for the Louis Vuitton Resort 2025 campaign and join the conversation, here.