WNBA Fashion Through the Decades: From Lisa Leslie’s Pink Sets to Angel Reese’s Ultra-Glam Era

“As many WNBA players, past and present, have said and, more importantly, consistently demonstrated, the reason why you see us engaging and leading the charge when it comes to social advocacy is because it is in our DNA,” said WNBPA President and Seattle Storm forward Nneka Ogwumike in a statement.

Today, the WNBA is growing not only in viewership but also in cultural influence, especially through the lens of fashion. The league has partnered with major fashion houses like Fenty, Nike, and Coach,and tunnel fits have become one of the biggest spectacles in the sport.

In the post-2020 era, standout players are using style as a powerful tool for self-expression and brand-building. Olivia Nelson-Ododa, for instance, has become known for launching her own fashion line, Kayelise. Players like Angel Reese, Rickea Jackson, Dijonai Carrington and Cameron Brink have landed brand deals tied directly to their hyper-feminine tunnel style, often seen in ultra mini-skirts, heels, and full face-beats on court.

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Streetwear is also a trending look amongst both masculine and feminine presenting players, like Nalyssa Smith and Tiffany Hayes, who are often seen wearing oversized pieces, decorated sneakers, and layered, athletic-inspired fits. Paige Bueckers, who works with stylist Brittany Hampton, has described her look as a mix of “masculine and feminine” and a blend of “uncle and auntie—unctie—style.” Her tunnel fits often include jorts, colorful sneakers, and plaid button-up tops.

On the other end of the spectrum, players like Caitlin Clark, Maddie Westbeld, and Nneka Ogwumike often gravitate toward a polished, business-casual aesthetic, favoring blazers, tailored pants, and loafers, because at the end of the day, it is their job.