The Mermaid-Inspired Trend Is Back—Here’s How to Style It in 2025

The ocean’s allure has long captivated the fashion world. Its shimmering depths, vibrant marine life, and mythical symbolism provide a deep well of inspiration. From ancient civilizations adorning themselves with seashells to contemporary runways graced with designs inspired by sea goddesses, designers have consistently looked to the sea to stir their imaginations.

This season, the trend is surging once again, and it’s every bit as playful as before. Designers like Oceanus, Oséree, and Rat & Boa are fully embracing the aquatic aesthetic. Rat & Boa’s latest jewelry collection, for example, gleams with shell charms in marine-inspired colors, while Rixo and Clio Peppiatt’s glistening dresses seem conjured straight from an underwater fairy tale.

So, when—and how—does one channel her inner siren? My favorite time to dive into this trend (pun fully intended) is during summer, especially while traveling. I love slipping on my starfish-embroidered sandals or seashell earrings for a dinner by the shore. However, this aesthetic is by no means confined to vacations. You can subtly incorporate oceanic touches into everyday outfits—consider nautilus shell earrings to style with your minimalist swimwear looks, or a seahorse-motif necklace to pair with a satin maxi dress for elegant evening dinners.

Whether you’re plunging headfirst into the fantasy or just dipping your toes in, this is a trend that invites you to be bold. Read on to discover the sea-inspired pieces that are sure to bring an unexpected edge to your summer looks.

Whether you prefer delicate seashell earrings or a striking turquoise necklace, these sparkling treasures will perfectly complement any vacation or evening outfit.

To channel a mermaid-inspired look, opt for sequins that shimmer like sunlight on ocean waves. These artfully embroidered dresses are nothing short of enchanting.

Sure, mermaids might not need shoes—but that doesn’t mean you can’t indulge. From Aquazzura’s breathtaking, starfish-adorned sandals to simple, sleek metallic heels, these mesmerizing styles bring the fantasy to dry land.

Swimwear is where you can take the most literal approach—after all, you’ll actually be in the water. Think shimmering one-pieces or shell-shaped bikini tops that perfectly capture the aquatic aesthetic.

Why Trust ELLE

Every product featured on ELLE.com is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.