Sydney Sweeney Becomes the Ultimate Pageant Girl on the Summer 2025 Cover of W Magazine

Sara Moonves continues to demonstrate that she is a great fit, having been installed as W Magazine editor-in-chief. After all, since taking up the mantle as the title’s figurehead in 2019, Moonves has welcomed a whole plethora of A-list talent from the world of fashion, entertainment, and beyond as cover stars. Throughout 2025 alone, W has seen everyone from Zendaya and Charli XCX to Chappell Roan and HoYeon Jung. Up next on the cover of W Magazine is Sydney Sweeney. Carlijn Jacobs was called upon to profile the American actress for the occasion, with Allia Alliata di Montereale put in charge of styling. In the crisp cover shot, Sweeney sports a bouffant hairstyle and becomes the ultimate pageant girl, adorned with a sash and dressed in a Miu Miu dress and De Beers earrings.

“I like it. Gives me old school W Magazine vibes,” instantly approved kokobombon.

“Yes to this throwback layout! No shot-on-iPhone vibes. No awkward cropping,” Lucien112 appreciated.

“I absolutely love everything about this cover. The cover is giving 90s W vibes, especially, the styling. The styling is fun with a touch of retro,” favored forum member MModa.

Sharing the same level of enthusiasm was vogue28. “I love it, and even more because the cover itself resembles the glory days of W Magazine. The magazine used to excel at this type of zero-fuss cover photography, shot by the likes of Michael Thompson and Craig McDean. Everything is working here – from the composition of the shot to the strong sense of retro,” he voiced.

“I love this. Sydney carries those retro looks incredibly well, and the use of color/negative space makes this standout compared to some of the barely-lit nonsense we’ve been seeing from other magazines,” noted an equally as impressed Drusilla.

See more of Sydney Sweeney from the W Magazine Summer 2025 cover shoot and join the conversation, here.