Stray Kids’ Lee Know Steps Into the Spotlight as Gucci’s New Global Brand Ambassador

Gucci has a new face, and it's one that fans of both fashion and K-pop will instantly recognize. Lee Know, member of the internationally acclaimed boy group Stray Kids, has officially joined the house as its latest global brand ambassador.

Since his debut in 2018, Lee Know has made waves not just with his on-stage charisma and stellar dance moves, but also with a personal style that’s equal parts polished and undeniably cool. Whether he’s in sleek tailored look or pushing the boundaries with bold layering in a street style moment, Lee Know brings a fresh, confident energy to everything he wears. So, it’s no wonder Gucci has decided to officially bring him into the fold.

His relationship with the brand has been quietly building. Last year, he attended the Gucci Cruise 2025 fashion show in London, turning heads in an effortlessly chic monogrammed suit — almost serving as a small hint at what was to come. His look made for a huge fashion moment blending casual, upscale, and eclectic. With the daringly long tie dangling around his neck, rather than traditionally put on, and the extra-long sleeves that slightly flared over the palms of his hand, we got a very fun look out of the pop star.

His fashion instincts are sharp. Known for mixing classic silhouettes with modern twists, he’s not afraid to pair oversized trousers with structured jackets or add unexpected textures like patent leather or sheer knits into his outfits. And he never shies away from accessories—rings, cross necklaces, and chunky boots are part of his style arsenal.

And lately, he's had plenty of Gucci incorporated into his looks. On a recent press run in New York during Stray Kids' tour, he was dressed in the Italian fashion brand.