Sofia Richie Grainge, Now in the Business of Whisper Dressing
After months of speculation, Sofia Richie Grainge is finally unveiling her first fashion line, SRG, with Revolve. The debut collection, filled with timeless trenches, polished trousers, and elevated knitwear, marks a defining moment for the 25-year-old, who has quickly become one of the most influential style voices of her generation.
Speaking exclusively with ELLE ahead of the launch, Richie Grainge admits she’s feeling “all the emotions.”
“I’ve been waiting for this moment for over a decade,” she says. “I’d be lying if I didn’t say I was a little nervous. But I’m also excited, confident, and so happy to share something I’ve poured so much energy into.”
ELLE’s SRG Favorites
- The Mighty Mini: SRG Isla Skirt, $250
- The Dream Draping: SRG Cleo Top, $250
- The Versatile Outerwear: SRG Emilia Jacket, $350
- The Sweeping Shirt: SRG Celeste Silk Top, $350
- The Polished Print: SRG Blake Jacket, $700
- The Leather Warrior: SRG Millie Leather Jacket, $800
- The Superhero Suede: SRG Kiwi Suede Trouser, $950
- The Treasured Trench: SRG Tolev Coat, $1,100
- The Elegant Knit: SRG Axele Cashmere Cape, $450
Richie Grainge has been widely crowned the face of the quiet luxury movement, a label she accepts with grace, but also reframes in her own terms. “It’s flattering to be called luxurious,” Richie Grainge admits. “But my approach isn’t about looking luxurious. It’s about feeling confident. I like simple, staple pieces that don’t scream. I like to whisper. The collection really reflects that.”
When asked which items from the line she’ll reach for the most this season, Richie Grainge doesn’t hesitate. “The sweaters are an easy throw-on,” she says. “I can layer one over sweatpants, leggings, or jeans with heels, and it instantly changes the vibe. I love that you can dress them up or down so easily.”
That versatility runs throughout SRG, whether it’s cozy sets for nights in or sleek tailoring for a night out, Richie Grainge designed with “every situation” in mind.
The collection includes ready-to-wear staples like wear-everywhere dresses, caped knits, and elevated outerwear, all offered in neutral palettes with subtle seasonal motifs—like rustic reds and sophisticated fawn prints. Prices sit in the contemporary-luxury space, ranging from $250 to $1,850.
One of the most striking things about Richie Grainge’s design philosophy is her obsession with how clothes feel. “Nothing itchy,” she laughs. “Touch and feel is my number one. Everything has to lay right on the skin. We went back and tweaked pieces multiple times until they met that standard. I won’t wear anything uncomfortable, so I wasn’t going to ask anyone else to.”
It’s a through line she connects back to her own instincts: “I don’t follow trends anymore. That always left me confused about my style. Once I stopped looking to everyone else, I found myself. Comfort and confidence are my guides.”
Though SRG is just beginning, Richie Grainge is already thinking about its future and what it means to her family. “I want my daughter to look back at SRG in 20 years the way I go into my mom’s closet now,” she says. “To find timeless pieces that still feel amazing. That’s how I measure success—longevity.”
Even her so-called fashion mistakes have shaped the way she approaches dressing today. “I’ve been in situations where I wore things that didn’t feel right. Sometimes because I wasn’t in charge,” she recalls. “Now I’d speak up and say, ‘This isn’t me.’ Those moments taught me to stand up for myself, and SRG is built on that philosophy.”
At its core, SRG is more than just another celebrity fashion line. It’s Richie Grainge crystallizing the personal style that has quietly redefined modern dressing. “People gravitated toward an aesthetic that was honest from me,” she says. “I don’t feel pressure to keep setting a standard. I just feel pressure to stay authentic. And that’s exactly what this collection is about.”
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