Farm Rio's Fish Dress Is Trending As A Summer Essential

Every summer, a handful of ‘it’ items start circulating. First, you’ll spot one on a chic woman strolling past you on the street. Then, it’ll appear on your most stylish friend. Before long, your social media feed is filled with it. This season’s standout? Farm Rio’s Fish Top Maxi Dress. As the name suggests, it strikes just the right balance between playful and fashion-forward—much like the sea creature bag charms also climbing the ranks of this summer’s trend charts.

For those not yet familiar with the Rio de Janeiro-based label, it’s no happy accident that one of its pieces is trending. Since launching in 1997, Farm Rio has steadily built a global following by championing bold Brazilian colours, prints and what they call “borogodó”—that unmistakable sense of effortless charm. Unsurprisingly, the brand has become a go-to for fashion lovers wanting to add personality and joy to their wardrobes. But what really sets them apart is their thoughtful approach to production.

Each year, Farm Rio collaborates with a range of creatives to develop around 700 exclusive prints. These are then translated into dresses, tops, skirts and trousers (and more recently, ski-wear), all made using more responsible fabrics. Think Lenzing™, Ecovero™ and viscose derived from wood pulp, as well as organic cotton and linen. Polyester is only used on rare occasions.

The trending Fish Dress, for example, is crafted from a blend of linen and viscose, giving it a breezy, lightweight feel that’s also easy to care for. Style it with flip flops for laidback beachside ease, or strappy heels for a more polished, evening-ready look. It's easy to see why so many fashion fans already own one.

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