Beyoncé’s Levi’s Collab Features Denim, <i>Cowboy Carter</i> Style

There’s never been a better time to be part of the Beyhive. In the last three years, Beyoncé released Renaissance and Cowboy Carter, took both projects on sold-out world tours (one of which was turned into a movie), performed a star-studded NFL halftime show, won her first (and long-overdue) Grammy for Album of the Year, and reunited Destiny’s Child. Now, the star has dropped a must-have denim collaboration with none other than Levi’s.

Last week, the duo unveiled the final pieces of their year-long partnership: The Denim Cowboy, a 90-second film starring Beyoncé (duh) and Timothy Olyphant (oh!), and a limited-edition denim collection (obviously).

The seven-piece collection features lace-up details, bandana-patterned rhinestones, and Western embroidery on trucker jackets and jeans. In the video, Beyoncé wears the new 501 Curve silhouette, designed to accommodate real bodies while maintaining the iconic straight leg that the style is known for. Finally—this is my favorite part—each piece is capped off with a custom Beyoncé x Levi’s leather patch, so everyone knows you got your hands on a piece of history.

“The campaign represents a new level and scale of collaboration that has put women at the center of the narrative, and has set in motion a new, iconic chapter in Levi’s history that continues to reaffirm the brand’s place at the center of culture,” said Levi’s global CMO Kenny Mitchell in the press release.

In case you missed it, Beyoncé fronted three other campaign videos throughout the year— Launderette, Pool Hall, and Refrigerator—all of which were inspired by Levi’s advertisements from the 1980s and 1990s. The Denim Cowboy is set to an exclusive rendition of “Levii’s Jeans,” a Cowboy Carter track featuring Post Malone.

So far, Bey has followed a pattern. She debuted Act I: Renaissance in 2022 and took it on tour in 2023. Act II: Cowboy Carter came out in 2024 and toured in 2025. If this schedule continues, we can expect Act III next year (my fingers are crossed for rock-and-roll) and a subsequent tour in 2027. You can practically feel the anxiety in the Ticketmaster queue already.

The Beyoncé x Levi’s denim collection is available now online and at Levi’s stores. Get yours before it inevitably sells out, below.

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