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A Shirtless Rowoon Stars in Calvin Klein's Latest Underwear Campaign in Asia — See All Photos

A Shirtless Rowoon Stars in Calvin Klein's Latest Underwear Campaign in Asia — See All Photos

Former SF9 member and K-drama star Rowoon is Calvin Klein's latest campaign star. Unveiled on July 29, 2025, Rowoon, alongside fellow South Korean actor Nana and Thai star Tu Tontawan, fronts the Calvin Klein's new underwear campaign, which will be rolled out across the brand's Asian channels.

The three stars were selected for Calvin Klein's new campaigns in Asia for their “magnetic confidence,” which translates as synonymous with the unmistakable underwear. In the campaign images, shot by Dukwha Jang and Haihua Ren, the three stars model some of the brand's most iconic pieces, as well as newer styles, including the Icon Cotton Modal, Heritage Cotton, and Perfectly Fit.

Dukwha Jang, courtesy of Calvin Klein

“Calvin Klein’s latest underwear styles refresh its icons for ultimate comfort and everyday wearability. Icon Cotton Modal is designed with an Infinity Bond waistband and bonded hook and eye closures for a smoother silhouette and true breathability, introducing a new era of modern innovation for women’s underwear. Heritage Cotton underwear reimagines the brand’s signature logo waistband through a vintage lens, blending classic energy with modern comfort for men and women. The Perfectly Fit is full coverage with a smooth, fluid touch for the ultimate everyday bra,” the brand shared about the new designs in a press email.

Rowoon's campaign includes two looks across three pictures. For the first look, which you can see above, the star poses shirtless wearing black Heritage Cotton boxer briefs with Calvin Klein's trademark thick elastic waistband in white. The second look, which you can find below, sees the star wearing a pair of Icon Cotton Modal boxer briefs in gray, also with the elasticated band, but this time he wears a simple white T-shirt lifted over his abs.

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